The Patriots and Brady need to take a different approach if they have ANY hope of winning over public sentiment. The Patriots' brief was, I think, quite good. They erred in including the Deflator stuff given that it is too easily laughed off. Tactical blunder. But otherwise, they make excellent points.
The problem is that those points are not easily digestible into twitter or otherwise bite size nuggets. Most people have no ability to actually follow an argument that requires three or four steps. As a result, if Tom or the Pats have any hope of winning the PR war, they need to release a statement that makes the three or four key points in one-liners.
If I were them, I would be hammering home that 3 of the 4 Colts balls were below 12.5 on one the two gauges at half time. That's incredibly compelling if you want to demonstrate that this is all a sham. (I'd lead with that in the appeals process, as well). And it's easily reducible to a one-liner. I would also emphasize that the NFL and Wells have no evidence whatsoever of Tom asking for balls to be below 12.5. Again, that's easily said.
I came to this conclusion for two reasons. One, it's obvious, and I am a connoisseur of the obvious. Two, every person I speak to in the NY area who is anti-Pats only has a blurred understanding of this issue because they are unwilling to sift through long documents.
Now maybe folks will say that winning the PR war is hopeless and pointless, and there is something to that. But in the long run, I think it would help Brady, and could not hurt him, if a basic understanding of why this is all so FUBAR was at least made available to people. They may choose to keep their heads in the sand, but the ONLY way to combat the current view is to provide the information in bite size, idiot proof morsels.