The only sports merch I've bought in the past decade has been Marcus Smart related, but Jrue Holiday might just be the easiest guy to root for in the league. In addition to the stuff with Lauren (for those who don't know, his college-sweetheart/wife
Lauren Holiday is a two time gold medalist and World Cup winner for the USWNT, she had brain cancer, and Jrue took a leave of absence during the season to care for her, and now they both do a ton of community/advocacy work, plus their kids are Deuce-level cute), he won the Teammate of the Year Award three times and is universally loved by players, journos and fans. Plus he's really really good at basketball and a great fit for this team.
If you find it hard to root for Jrue Holiday its only because you're not familiar with him. Give it until November.