Dehere said:Even SOE had the backing of Gannett, and while Gannett is clearly not ESPN/Disney it's still a major company with established infrastructure.
I think the average reader underestimates the value of that structural corporate support. ESPN employees sell the advertising for Grantland. ESPN lawyers handle the contracts. ESPN execs manage the research, the PR, the HR, etc. How many non-editorial full time employees does Grantland have? People whose salaries are on the Grantland books and who don't work on any other ESPN properties? I would bet you can count them on one hand. If Simmons launched a truly independent venture he would have to hire for all those functions or farm them out to a third party that would be unlikely to have nearly the expertise or resources of the equivalent people at ESPN. That's a very hard, very expensive thing to do and you'd be hard pressed to recruit top non-editorial talent to fill any of those roles. A salesperson at ESPN - or any major media company - would be out of their mind to leave their job to go sell a Simmons start-up, or a start-up fronted by any sports media personality.
I think one notable example of an independent spin-off that worked without any major backing is Ezra Klein's relatively recently launched vox. The reason they have been able to successfully pull that off is because they basically were able to take a majority of the staff from WaPo's Wonkblog. Since so many of the writers already had the credibility and name-recognition, it was a fairly simple hand off to the new site. Now Simmons likely doesn't have that luxury, but if he were able to take some of the names that are prominent with Grantland with him (Lowe, Greenwell, Barnwell, etc.), I think it would be quite a bit easier to hit the ground running than many people are guessing.