What is the interesting part? That they will do the broadcast or something more? I wonder how that will work out.
My general sense of Barstool is that they love to criticize how sports is covered and have in the past provided unsolicited ideas about how to do it better. I'm curious whether they can make some innovative ideas come to fruition that could set a precedent for future football broadcasting or this will just be an on-the-cheap, cookie-cutter broadcast with some additional betting stuff layered in.
Things I'm interested in seeing:
(1) how hard does Barstool push the gambling aspect of this game? I don't know what kind of in-game betting is permitted on college games on their app, but depending on what's allowed, I could see them having a dedicated "channel" where the game is in a box along with all of the running odds on the game and the commentators are focused on betting.
(2) by having an entity like Barstool humping the game, how much does this raise interest in the game? Will better teams be interested in playing in this game because it's going to be higher-profile than other small bowls? Is Barstool willing to pay schools more than usual to participate?
(3)
will Barstool sell the TV rights to anyone, or are they going to make this an online-only endeavor?
Edit - never mind: their announcement makes clear that this is going to be online-only.
(4) what coverage innovations (for better or worse) will Barstool introduce? Always-open mics on players? Can they afford to install a Madden-cam and broadcast most of the game that way?
(5) to what extent can they exploit their ability to pay players directly to make more interesting ads/content during the game?