http://deadspin.com/no-more-the-nfls-domestic-violence-partner-is-a-sham-1683348576?utm_campaign=socialflow_deadspin_twitter&utm_source=deadspin_twitter&utm_medium=socialflow
More at the link."Our role," the group says, "is to raise awareness ... and attract more resources and support for our partner groups."
Jane Randel is now an NFL consultant, brought on during the public relations crisis caused by the league's poor handling of several prominent players accused of domestic violence; she signed the post-Super Bowl email sent out to those who signed the group's online pledge to say, "No more." It's a telling set of of relationships. No More is a brand created as an extension of other brands, and has come to prominence at a time when its co-founder, a specialist in using marketing tactics to change the reputation of brands and make them seem socially conscious, found herself with a client in need of precisely these services. It's all the more telling given that No More doesn't seem to actually do anything, aside from existing as a brand.