I know it's cool to say something is overrated, but the above post couldn't be more naive in this case.
Although Ming was indeed heavily marketed, but I argue that because of limited English, and playing in a much smaller market, his potential earning power was severely hampered. In other words, because he was at one point handful of top centers in the league, naturally a number of opportunities came his way. However, that's due more to his level of playing than the market he was in.
For Durant, the argument could be made that although he's reaching national stardom, he'd be in a completely different stratosphere if he was playing in NY, LA, Chicaco, etc. Being one of top 2-3 players in the league can transcend market sizes, but rarely.
And don't forget, even with the sensational year Lin is nowhere near Ming and Durant, and coming off an injury to boot, coupled by a relatively short period of exposure compared to those two.
I think Lin is in a completely different case. He's US-born, first Chinese-American player who is Harvard educated, perfectly articulate, carrying a David-vs-Goliath angle playing in New York City. You just can't ask for a perfect marketing vehicle:
http://articles.cnn....keting?_s=PM:US
"Jeremy Lin is a marketing dream come true," said Ronn Torossian, chief executive of New York-based 5W Public Relations. "If somebody had a checklist of what a brand should be, Jeremy Lin hits every one."
You have the 24-7 drum machine with the local presses, national media exposure, a starved, rabid, passionate fan base (those words don't exactly describe Houston fan base), and you can't underestimate the fact that majority of the top 30 PR and media agencies are located in NY nor its close proximity to Bristol, CT.
Let's say Lin has an opportunity to do a minor PR spot with a local car company. In Houston, that deal may be worth a 50k and a free car. In the NY metropolitan market? We're talking 500k and a free car (or two).
Forbe's article further illustrates this point (bold mine):
http://www.forbes.co...eed-each-other/
“Right now it’s a game of chicken,” says Steve Herz, president of IF Management, which represents athletes and other celebrities. He sees the Knicks getting off easy – Lin’s still-limited career is unlikely to draw many suitors waving big money, especially given the knee injury he’s recovering from. That’s doubly true considering that the marketing benefits surrounding “Linsanity” just won’t be nearly as pronounced in Charlotte, Denver or Phoenix. And so there’s a good chance they’ll be able to sign him short-term for the midlevel exception.
Compared to his role in reviving the Knicks, “Lin leading the Charlotte Bobcats back to respectability wouldn’t be that interesting,” says Herz. “It’s not something that Coca-Cola is going to play $10 million for.”
Purely from a financial point of view, Lin would indeed be INSANE to leave the Knicks even if smaller market teams can offer more money in terms of salary.
P.S. Hell, with over 60% visible minority group and most of it being of Asian descendant, I'd even argue that Toronto would be a better landing spot for Lin than Houston.