Interestingly, amh hasn't responded to either post detailing the ratings of games with Clark and without Clark.
Ok…since you seem interested…first, it’s really great to see the ratings increases from 2022 thru the 2024 NCAA season. There has definitely been more interest in women’s basketball at the college level and across other women’s sports in general. I’m hopeful & looking forward to that continuing…Juju Watkins should draw a ton of eyes next year, for example. I also think that Clark, Reese, Cardoso, Brink, Edwards and the rest of this rookie group seem poised to help do that for the WNBA. Heck, no one has ever paid attention to the WNBA draft the way they did this year, nor has there been as much discussion/attention to who will make the Olympics rosters before.
And,
as I have said before, Clark deserves a ton of credit for the new eyes on the game…a ton. I do find it hard to understand, though, why a few can’t (or won’t) find room to acknowledge that some of the increased viewership might be tied to other players.
So regarding the first batch of ratings (recent NCAA ratings) you shared - are you suggesting that
no one was tuning in to see the South Carolina Gamecocks finish their undefeated season with a national championship? All of them were
only tuning in to watch Clark? Similarly, no one was tuning in to see LSU in the matchup against Iowa in 2023?
Everyone was watching because of Clark?
Again - Clark deserves credit for a huge number of new eyes on the game…but all? Singularly? If that’s folks’ opinions, cool. I happen to believe that South Carolina’s season (a team with all new starters running a perfect season under Dawn Staley and capping it off with the championship) had more than a little something to do with the viewership of that game. It was one of the most exciting sports stories in the last several years, in my opinion!
Now, to join you in the present tense regarding the numbers for more recent games…as you mentioned, the 4 most watched WNBA games have been Clark/Fever games. The May Fever games on tv had the following viewership numbers:
May 14 - Fever vs Sun/ESPN2 - 2.1 million
May 17 - Fever vs Liberty/ABC - 1.7 million
May 20 - Fever vs Sun/ESPN - 1.5 million
May 24 - Fever vs Sparks/ION - 724k
May 28 - Fever vs Sparks/CBS - 356k
The full article points out that all of these are records for WNBA viewership - either for the network airing it or for the time slot show…which is tremendous. But the article also mentions:
CBS carried N.Y. Liberty-Minnesota Lynx on Saturday afternoon, drawing 704,000 viewers -- a record for a WNBA game on CBS. The prior record was 694,000 last season for a Phoenix Mercury-Liberty match (June 18).
So, again…yes, huge credit to Clark, but Clark wasn’t playing in the May 25th game between the Liberty & Lynx.
A few posters have referenced “average” fans only knowing Clark and only coming to the game because of Clark. Will they become actual fans of the WNBA? If the Fever continue to lose or if Clark gets injured, will those “average“ fans depart? Some thoughts on that possibility:
Sabrina Merchant: Fans have never had to really watch Clark lose like this before, and my hunch is they won’t all stick around for it much longer. Clark’s WNBA debut smashed cable television records, with an average of 2.1 million viewers, but after two consecutive blowout losses, a similar audience didn’t turn up for Indiana’s third game against New York, even though that was on ABC, dropping to 1.71 million viewers. The Fever’s most recent national television game against Chicago, which featured matchups against 2023 and 2024 NCAA champions Angel Reese and Kamilla Cardoso, also came in at a lower viewership number. The appetite for Clark seems to be diminishing as the Fever struggle, even if the overall numbers are still breaking previous WNBA marks.
https://www.nytimes.com/athletic/5543729/2024/06/06/caitlin-clark-stats-rookie-year-results/
An “average person” who only knows Clark and has only watched a Clark game is not yet a fan of the WNBA. But hopefully, they’ll become one. And hopefully, fans of Reese, Brink, Cardoso and others, who have followed their favorite college player to the W will get to know Wilson, Taurasi, Griner, Ionesco, Jones, Stewart, Thomas and stick around.