NFL Playoffs - Divisional Round

OCST

Sunny von Bulow
SoSH Member
Jan 10, 2004
24,754
The 718
Thanks, that makes sense. I'm sure there are people smarter than me running marketing for State Farm and they aren't wasting money. It's just not intuitive to me. When I need insurance I compare prices and policies and the commercials have zero impact.

Flo makes $1m per year. That seems insane to me.
Hella more than $1M.

the guy who played Mr Goodwrench for 20 years was a member of my church. Great guy. Let’s just say that he did all right with that gig.

Yay Cowboys losing.
 

Traut

lost his degree
Lifetime Member
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Jul 20, 2005
12,812
My Desk
Thanks, that makes sense. I'm sure there are people smarter than me running marketing for State Farm and they aren't wasting money. It's just not intuitive to me. When I need insurance I compare prices and policies and the commercials have zero impact.

Flo makes $1m per year. That seems insane to me.
State Farm markets to a lot of people not you. They tend to sell lower end policies to people who are incredibly price sensitive. Of all auto insurance companies that I deal with they are the worst. Government agencies have better customer service departments.

They know exactly what they are doing when it comes to marketing. Characters resonate with their demographic target.

You see the same people targeted by injury lawyers who go by “the hammer” or “law dog” or “law hawk” or the “alabama hammer” or the “texas hammer”. I know all of those guys and they are rich.

Also if you do any tv advertising the shows you hit matter a ton. If you want ads on cable news you are looking for an older and more educated demographic. If you want the geriatric crowd you hit daytime TV. If you want to reach mom with kids it’s local news.

Sports may be the only time that the State Farm demographic watches TV. They may spend the rest of it on YouTube. On YouTube you will see a lot of State Farm ads.
 

Van Everyman

Member
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Apr 30, 2009
27,587
Newton
Wow this article in the Athletic (sub. req’d) just makes every excuse in the book for Buffalo having lost – Dorsey isn’t as good as Daboll (who lest we forget also didn’t get them to the SB), Allen “didn’t have enough weapons” (LOL), Allen’s offensive line let him down.

At what point does McDermott get some heat here? I will grant that this team has become near-elite under him and that he has brought the Bills back from the precipice multiple times (Hamilton, obv. but I thought they’d collapse after the wind game last year and to their credit they rallied). But this was as talented a roster as any team in the NFL, certainly flawed but good enough to beat anybody. Sooner or later you have to wonder whether The Ultimate Hard-O (as my friend calls him) can get them over the hump.
 

BaseballJones

ivanvamp
SoSH Member
Oct 1, 2015
25,302
Sports may be the only time that the State Farm demographic watches TV. They may spend the rest of it on YouTube. On YouTube you will see a lot of State Farm ads.
I see very few State Farm ads on YouTube. You are seeing a lot of them due to YouTube's algorithm.

https://support.google.com/youtube/answer/3181017?hl=en

"The ads that play on YouTube videos or Shorts you watch are tailored to your interests. They’re based on your Google Ad Settings, the content you’ve watched, and whether you’re signed in or not.

When you're signed in, these anonymous signals may decide which ads you see:

  • Types of videos you’ve viewed
  • The apps on your device and your use of apps
  • Websites you visit
  • Anonymous identifiers associated with your mobile device
  • Previous interactions with Google’s ads or advertising services
  • Your geographic location
  • Age range
  • Gender
  • YouTube video interactions
These ads are based on the content of the videos you’ve watched whether you’re signed in or not."
 

johnmd20

mad dog
Lifetime Member
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Dec 30, 2003
62,288
New York City
Wow this article in the Athletic (sub. req’d) just makes every excuse in the book for Buffalo having lost – Dorsey isn’t as good as Daboll (who lest we forget also didn’t get them to the SB), Allen “didn’t have enough weapons” (LOL), Allen’s offensive line let him down.

At what point does McDermott get some heat here? I will grant that this team has become near-elite under him and that he has brought the Bills back from the precipice multiple times (Hamilton, obv. but I thought they’d collapse after the wind game last year and to their credit they rallied). But this was as talented a roster as any team in the NFL, certainly flawed but good enough to beat anybody. Sooner or later you have to wonder whether The Ultimate Hard-O (as my friend calls him) can get them over the hump.
McDermott's seat is perfectly safe. It is the opposite of hot. Come on with this. McDermott took this laughingstock of a team for the last 25 years and have taken them to the playoffs every year. And won a bunch of playoff games, too. Point being, it's hard to win in the playoffs. It is especially hard to win the Super Bowl. There can be only one.

Von Miller got hurt and that murdered the Bills. Poyer, too. And Gabe Davis absolutely sucks (for a guy who had 4 TDs in a playoff game) and Josh Allen has Diggs and then that is it. Cook is not good yet. Singletary is lousy. And the fact that the Bills had to bring back Cole is proof that the talent on offense is not good.

The NFL isn't like soccer where you lose a game and the coach is immediately gone after coaching the team for 3 weeks. Good coaches are hard to find.

For example, why wasn't Sean Payton's seat ever hot? The Saints didn't do anything after their super bowl win. And he is absolutely the hottest coach on the market.
 

Ale Xander

Hamilton
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Oct 31, 2013
75,541
Payton never had a horrible year (no year with less than 7 wins) and from2017-2020 they were one of the two best regular season teams in the league.
 

Justthetippett

New Member
Aug 9, 2015
2,820
McDermott's seat is perfectly safe. It is the opposite of hot. Come on with this. McDermott took this laughingstock of a team for the last 25 years and have taken them to the playoffs every year. And won a bunch of playoff games, too. Point being, it's hard to win in the playoffs. It is especially hard to win the Super Bowl. There can be only one.

Von Miller got hurt and that murdered the Bills. Poyer, too. And Gabe Davis absolutely sucks (for a guy who had 4 TDs in a playoff game) and Josh Allen has Diggs and then that is it. Cook is not good yet. Singletary is lousy. And the fact that the Bills had to bring back Cole is proof that the talent on offense is not good.

The NFL isn't like soccer where you lose a game and the coach is immediately gone after coaching the team for 3 weeks. Good coaches are hard to find.

For example, why wasn't Sean Payton's seat ever hot? The Saints didn't do anything after their super bowl win. And he is absolutely the hottest coach on the market.
McDermott has been a very good coach and I really doubt his seat gets hot for at least a few more years. They could use a good third WR. Big Game Gabe seems to run a limited route tree. Beasley is cooked. Their secondary also needs a lift. White doesn’t look like the same player, and the safeties even outside of the Hamlin situation looked weak. I think they continue to go all-in as long as they can. Allen’s continued health is ultimately the key to everything.
 

BaseballJones

ivanvamp
SoSH Member
Oct 1, 2015
25,302
McDermott has been a very good coach and I really doubt his seat gets hot for at least a few more years. They could use a good third WR. Big Game Gabe seems to run a limited route tree. Beasley is cooked. Their secondary also needs a lift. White doesn’t look like the same player, and the safeties even outside of the Hamlin situation looked weak. I think they continue to go all-in as long as they can. Allen’s continued health is ultimately the key to everything.
With Allen's salary skyrocketing (his cap hit goes from $16m this year to $39m next year, then $41m in 2024 and $51m in 2025), even with restructuring, it's going to get a lot harder for them to build a team around him. Diggs' cap hit goes from $11.7m this year to $20.2m next year, then $26.5m in 2024 and $26m in 2025. So between the two of them, their cap hit is scheduled to be north of $59m next year, $67m in 2024, and then $77m in 2025.

Yes, they'll restructure, but that'll just push the problem off and eventually they'll have to pay the piper. They'll be good because Allen is great, but he does take a ton of hits, and at some point the injuries will begin to affect him. And everything they do is completely centered around him, so if he's anything less than JOSH ALLEN, they're in some trouble. They've had peak JOSH ALLEN the last few years and haven't even been able to get out of the AFC. What they need to do is build the running game so they can be dual threat. Allen with Diggs and lesser receivers, but with a really good running game, will be almost impossible to stop.
 

tims4wins

PN23's replacement
SoSH Member
Jul 15, 2005
38,850
Hingham, MA
Fully agree that McDermott's seat is safe for at least a year, but a lot can change in a year's time. Let's see how the Bills do next year with Allen's cap hit jumping from $16M to $40M. What if the Bills only go 10-7 with a first round playoff exit? They might decide it's time for a fresh voice.
 

trekfan55

Well-Known Member
Lifetime Member
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Oct 29, 2004
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Panama
Payton never had a horrible year (no year with less than 7 wins) and from2017-2020 they were one of the two best regular season teams in the league.
As an aside, it took one miracle play and one not called PI (which made the NFL change the rules of instant replay for one year) to eliminate them from the playoffs 2 years running. And he was all set to draft Mahomes but KC swooped in by trade.

Outside of Bountygate (ugh) he was, and is, an excellent coach.
 

E5 Yaz

polka king
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Apr 25, 2002
91,488
Oregon
I wonder if the original Jake from State Farm resents having his replacement become a star