- Oct 23, 2006
Kevin Durant makes a reported $75M / year from endorsements for products sales around the world. Jaylen Brown is nowhere on that list and for 2022 - 2023, outside of our basketball world, that will likely be the same equation.*If KD sits out training camp, he's no longer a megastar who sells merchandise, he's a shaky asset that is rapidly depreciating and becoming a huge headache for the team. And then the inevitable decisions come - do you pay KD if he's sitting? Do you fine him? Maybe Morey can get away with fining Simmons but if BRK fines KD, you think KD is ever going to play there again? And if BRK pays him, how long do they pay him?
In today's NBA, it's not that easy just to play chicken with KD, particularly when (to mix metaphors), KD holds most of the cards.
Kevin Durant, basketball - Brooklyn Nets
Endorsements: $75 million/year
Top brands: Nike, Coinbase, Alaska Airlines, Weedmaps, Gatorade, Sonic Drive-in, Beats Headphones
I'm not sure if KD will actually sit out but there are a lot of monetary negatives:
- he gets fined daily
- he loses significant brand value and looks like a baby who took his ball and went home
For Tsai, this is the perfect opportunity to push back at the NBA and the GM. Durant signed a 4-year contract otherwise, sign a 1+1. He made his commitments and should honor them.