Chad Finn (who else?) has the scoop.
This part sounds interesting:
Ordway, aka the Big O, who was fired by WEEI’s parent company Entercom in February 2013, is launching his own online radio venture, which will debut March 17.
The website will be named sportstalkboston.com, and it will serve as the host for Ordway’s three-hour daily online radio show, titled Big Show Unfiltered. It will air from 3 p.m. to 6 p.m. weekdays and feature some familiar personalities and segments from his former afternoon drive program on WEEI, including a version of the popular “Whiner Line.” The site will have a smartphone app and be optimized for mobile usage.
Ordway said he’s on the constant quest for new ideas and talent, with the idea of expanding sportstalkboston.com’s lineup to more shows within the calendar year and perhaps as soon as the next 3-4 months.
“The idea is that we’re going to use this company as a farm league,’’ said Ordway during a wide-ranging interview Wednesday. “We’re going to go out and seek other people. Some of old people, old characters who were involved in show, we expect are going to come a back and want to do it.
“We’re going to be able to experiment with it. We’re going to take the old concept of 2, 3, 4 people sitting around talking about sports, sitting around the bar, and be able to inject new ideas and people and personalities that were part of the old show.”
This part sounds interesting:
One of those new ideas involves the way advertising will be prevented. Rather than having the conventional prolonged commercial breaks a few times per hour, the longest break will run four minutes, with brief commercials embedded into the program.
“We might mention three sponsors in that half-hour, but you know we’re not going anywhere,’’ Ordway said. “We’re going to reach out and try to grab 12 partners. These are the places you go and do business with because they’re our partners, and we will mention them within in the flow of the program.”
Ordway knows he faces a daunting task, and acknowledges with a laugh that his holdover core of listeners from WEEI might need some coaching to fully understand the new format.
“The biggest problem I’m going to have is that my listeners – my older listeners – who are still fiddling around with their smart phone and can’t figure out how to do this stuff,’’ he said.