Harry Hooper said:
The ratings will be high, yes, but if BB is suspended and the Pats lose the game, the Kraft family will be out $$$$$$$$ as the value of the New England franchise is dented long-term due to NE fans' disaffection with the whole affair.
Well Theo's neighbor's dog has since changed his story so it sounds like suspension is off the table for now. Stay tuned because we have reached some sort of news event horizon with Corsi where he will actually be able to generate all news Tweets before the sender even types them.
As regards your point, this "story" has dominated the news cycle going on three days and even if BB were suspended and the Pats lost the game, and Kraft has drop-cam footage of Goodell watching the elevator video 24 hours after, it still amounts to a boon for the league.
This is the thing with the NFL - good news is bad news and its an absolute. The brand hasn't suffered one iota be it from murders, suicide, domestic violence, felonies, racism, homophobia, hazing, the blatant disregard for the well-being of those who provide the on-the-field content. Hell, just about every one of those things happened within the last two years and people still watch in massive numbers, networks pay a premium for the eyeballs and countless hours are spent by the media/analysts/fans on the minutiae of game-plans, match-ups, fantasy line-ups, the crimes committed by NFL employees, social media authored by and focused on the players and even fake Facebook posts on NFL personalities.
People are fooling themselves if they think that anything short of the NFL changing its name to ISIS (and they could pull this off if Goodell changed his first name to Mallory), burning American flags on the field before each event and then changing the "sport" from football to interpretative dance will dent the brand.