Yep--just was pointing out that Amendola's yards/game for the playoffs would prorate to about 469 for a 16 game season against the meager 200 he had during the regular season. Basically, I'm thinking a reliable 4th option, as MMSP puts it, is worth more to an expected playoff team because of the different needs of the playoffs.
Vereen's playoffs prorates out to 768 for 16 games, by the way, and that's with only 6 rushing attempts in the playoffs (PFR) so they weren't really even trying to keep the defenses honest with him.
I think in recent years we've learned a lot more in terms of thinking about team construction. When you have a QB like Top Brady who can handle the multiple receiver options and expects to go to the playoffs, I'm thinking these alternative options take on new value. Obviously, you don't break the vault for them, but this would be a market issue to exploit where you can maybe beat the offer of a competitor without paying the full value of what he's worth to you because you know he's worth more to you than he is to the competitor.