Could the NFL make the argument that cheating, however minor, damages the integrity of the game and as a result the league suffers financially due to reduced fan interest. The Super Bowl was the most watched ever, so that seems like a difficult argument, but there are probably other measures like attendance (which looks a little higher this year over last), local tv viewership, merchandise, etc that may tell a different story.
There's a point that's maybe getting lost here. The Commissioner, I assume, has extraordinary powers to deal with cheating. He can hammer clubs, probably without notice. He can suspend or fire or probably even ban from the stadium virtually anyone in the world he wants. He probably even has power (again assuming but I bet I'm right) to forfeit games or declare them replayed or modify results. (Although, if that were ever on the table, you'd see how quickly his concern for the gamblers, fantasy footballers, and his partners in the daily fantasy industry gave way to any concerns about "integrity.") He can probably do all sort of Pete Rose like stuff for retired players. Indeed, he did impose a massive fine and penalty on the team here without notice or any of the fancy CBA procedures, and though Kraft toyed with trying to do something about, the consensus seemed to be he had little recourse.
The one area where he is constrained, and the only thing implicated by this case, is the tiny area where he has to jump through some hoops and limit himself before he messes with the livelihood of a small group of about 1,500 unionized workers on which his league depends. So we're only talking about one very modest stick in the bundle of rights the Commissioner (presumably) has to deal with "cheating." Viewed in that perspective, the fact that there are detailed maximum penalties that accompany specified violations, even for alleged "cheating," doesn't seem so weird. So, to the extent the NFL were to try a woe-is-the-poor-Commissioner-how-can-he-protect-his-league if he can only fine $25,000 for first time offenses argument, it really doesn't resonate with me.
Obviously, again, I'm biased. And I get that $25,000 seems like a modest if any deterrent to $20 million a year player. (Although I would note that even a $10,000 after-tax fine would be a pretty major deal for a $400,000 player and the league has never seen fit to try to get the union to adjust penalties based on the salary of the player.) But what are we talking about here? Let's go back to first principles. What have we been talking about in the last two pages.
A proposition has been advanced by Kessler: This is an equipment violation and the fine is set for such. The question for the court is this -- is that the correct way to interpret the CBA? All of these arguments about "cheating" are what I call "no because if" argument. That is, they would be attempts to give a reasonably clear provision that seems on its face to apply here a different meaning, by pointing out unpleasant consequences of that reading.
"No because if" arguments should always be viewed skeptically from the outset, because it's not for the court to write the best agreement it can for the parties. If the parties want to be stupid, or if they didn't have particularly good foresight about consequences, that's their problem. So, when you make a "no because if" argument, you can't say, "please interpret this contract to mean something else because if you don't it would have an unpleasant consequence." Your argument has to be something much different -- you have to say, "please interpret this contract to mean something else, because this unpleasant consequence I just mentioned should convince you it would be unreasonable to assume this is what the parties really wanted, and so don't interpret this provision to be inconsistent with their intent."
That's a very different thing. And so the point I'm trying to make here is the fact that this is just a small stick in the Commissioner's bundle of rights to stop "cheating" suggests that it would hardly be unreasonable for the union to have negotiated for very specific handling and fines
to the player if a player was involved.