I guess it depends on how much they’re getting for each sub. They’re not getting anything from me right now, so if they can get $9 from me through a subscription, why not?But $9 a month is less than nesn gets from the cable companies for each sub. So it makes no sense form their perspective to offer it at that price.
If they’re getting $30 per month from each cable subscription (which I doubt…?), they can still go cheaper than that on the subscription when they consider that 1) most people won’t drop cable because of the new NESN service, and 2) those that do drop cable will do so in favor of NESN’s service, and there would likely be a few hundred thousand (?) new subscribers to boot, which would more than offset the cord cutters.