The project came together after Gronkowski met 3LAU – the stage name of Las Vegas-based DJ Justin Blau – earlier this year in the lead-up to Super Bowl LI.
As Blau told US Weekly, "I played a show in Houston two nights before this year's Super Bowl, and was hanging with Rob and his brothers beforehand. I've grown close with his whole crew since we first met in a club in Ohio." When Blau played the song "On My Mind" to Gronkowski and his friends off of a Bluetooth speaker, he joked about Gronkowski staring in the music video.
To his surprise, Gronkowski was game, which is why we now have this video in our lives.
The song is off of Blau’s not-for-profit album “BLUME” with all the proceeds going towards his goal of raising $30,000 for the American Civil Liberties Union. This isn’t the first time Blau has used his music to raise money for charities, either, as he explained on YouTube.