This has done nothing to mitigate my huge Stan-boy complex for Nike's marketing department. Did everyone see the Virgil Abloh tutu they made for Serena? I put it at second behind J.J. Abrams trolling the GamerGater types by letting them get all worked up into a lather thinking the next Jedi was a black guy. I think this is correct, and if we apply the @Shelterdog Belichick Maxim to Nike and start with the assumption that they have a good business reason for this decision... FOXNews succeeded by realizing that, if instead of fighting for the median viewer and the middle, if they moved to one side of the spectrum, they could capture that market segment and that was enough. Nike may have developed a Southern Strategy. Yup. And in some circles, it's been noted that there is the potential for a huge windfall to a first mover advantage here on social justice if a corporation would be willing to make the move. Justice and profit motives aligning seems like a good thing. I think this is a very astute point. It's very different from the Target thing where they seemed to just be trying to move with history. This is... well--Nike is moving into an aggressive posture on this. They just told America, among other things, that they've signed up to be Kaep's financial guardian angel. That is really going to piss some people off. True. But if the soulless corporation moved, it's because the market voted for it to. As long as we need shoes, we're going to end up voting for one of these "people," yeah?