Not trying to be a jerk, but anyone who has ever come up with a way to help people should also give their ideas and products away for free or else they’re bad human beings?Then make the information free. Don't peddle cookbooks and concussion water. He's up there with Papi for me for guys that get a free pass, but he's pushing it a bit.
Edit: I think it's a leap to give him altruistic motivation.
I mean, that’s a heck of a standard to hold people to.