Not sure why this is an issue? Do we not think they have enough employees to manage separate businesses?
Tldr
It’s only an issue if they look at the Sox progressively more as pure investment than billionaire’s passion play. FSG does look to have a strategy that needs deep pockets for assets like a golf tour, but maybe not for top of market assets like Ohtani which are likely to be loss leaders down the road. Maybe they do juuuuust enough to stay 1 game over 500?
Companies like Disney, Amazon, Netflix and others create, and fight over existing, super expensive movie and TV content, but they aren't betting big in live sports yet.
It’s a catch-22 for them because if they give a sport a global platform then the rights are astronomical next time (if you dont own them) and you screwed yourself. Amazon is clearly starting but it still seems more about drawing eyeballs to shop than look to the brand as live sports destination.
Youtube is also looking broadly at live events, but at this point the idea of a single company like FSG owning more and more live sports they can stream looks like a good long term play. That's above and beyond any increased value and/or free cash flow generated by the franchises themselves.
Not saying it’s the case, but again the concern is FSG doesn’t feel a particular need to go big since it’s one asset in a much longer term play.