Just curious, then: what are the five most popular teams in the NY DMA, in order?
There are three things to consider
1. NYC is a pro-sports town, so any college fanbase is going to be diffuse.
2. Basketball is king in NYC, so schools with a big-time bball programs have a leg up
3. Every university on the planet has an active local alumni association in NYC
To make a guess, I'd split the pie like this
Syracuse 15%
In-state school, big-time basketball, and heavily recruit NYC metro area, and especially Long Island. Lots of alumni in NYC too. They have a good brand, and have enough sway to have games at the Meadowlands the next few years.
Notre Dame 12%
National Program, and there are tons of Irish and Catholics in NYC. They don't call it a subway alumni for nothing.
Penn State 12%
Closest big-time public school football program, and it's a gigantic school with lots of local alumni. the only thing that holds them back is shitty basketball.
Rutgers 10%
It is the local school, and has a lot of local alumni. Too bad both basketball and football are usually mediocre. When they were good in 2006, there was a lot of local buzz about the team, but they've failed to capitalize on that since then. Only a great coach could build them up further, Schiano's good but he's not that guy.
UConn 6%
Again tons of local alumni. Not very far away. Big-time basketball with a growing football program
These top five are the schools that get highlights on local shows.
After that, there are probably a dozen or more schools that have a tiny sliver of the market, based primarily on having large local alumni fan-bases.
Ohio St, Michigan, Duke, UNC, Stanford, Texas, VaTech, Florida, Virginia, Tennessee, Georgia, Northwestern, Wisconsin, LSU, Missouri, UCLA. These are all pretty national programs. All these schools have a bar or two in town that play their games and most get tons of fans.