What's odd to me, though not at all surprising (disappointing, sure), is how in all the shit talk I hear about the Patriots, nobody ever mentions Hernandez or signing Haynesworth or Dillon or Harrison. That to me is the gross side of winning at all costs.
In most other sports, including football, innoculous cheating is celebrated. There was a play a few weeks ago where a receiver was tackled, ran the ball forward a bit and placed it down, and the confused refs goofed the new line of scrimmage. The announcers thought it was the best thing ever.