Jordan's Furniture's Red Sox Promotion Options

[Tony the Pony]

The store in Natick was packed tonight.

I bought a dining room table with six chairs last Friday. We were in the market and happened to drive by Jordan's on 128 near Wakefield / Reading.

Although I must have seen that commercial some 3,000 times over the last few weeks, we didn't think about the promotion at all. After paying and setting up the delivery, the guy mentions something about a rebate form we should fill out if the Sox win. That's when it began to dawn, ha ha.

Anyway, we paid for one table, six chairs, some kind of warranty, delivery and taxes - and the rebate only covers the table (which is about 25% of the entire amount). Still - it's what Verbal Abuse labeled free money. Too bad we just bought one of those Tempurpedic mattrasses somewhere else.

Win - win for the customer. Without a doubt win - win for Jordan's. Not sure whether marketing consultant Elliot came up with it, though.

[bornintoit]

I am guilty of going in there tonigth.. Am in the market for a new sofa. The promo did influence me to go there (although I live very close to the Reading/Wakefield Jordan's) but I didn't buy on impulse. Was busy as hell there though..

I can imagine many suckers are making purchases on impulse because of the promo. I do have to give a hats off for the creativity. Those guys have always been marketing geniuses.

[pv21feet]

The store in Natick was packed tonight. Sales people were processing one purchase with two people waiting in line to buy something the moment they finished with that one. I needed to buy a mattress and a sofa probably couldn't wait more than another year. So, yeah, I've got even more reason to root for the Sox, as if I needed it. The Saleswoman who processed my sofa purchase said she literally went from one transaction to the next without pause all day long. Funny thing was that she said that Barry was frantic this morning and was talking half seriously about not opening the store today. She said that the response to the promotion has been more than is covered by insurance and he's worried.

People. This is a twofer. Free stuff for Sox fans and gutting Barry and Eliot in the process. Cue the ode to joy.

Mrs. 21feet & I just bought a house. We're currently in a small 1 bedroom apartment with Target furniture, so we wanted to start the house off with all new stuff. Needless to say, by the time we were done with the salesman in the Natick store, he was our best friend (6 hours in the store, we furnished 5 rooms). If the "gamble" pays off, we'll be refunded about 40% of what we spent.

The salesman shared some interesting info: apparently, they had commercials all lined up to announce that the promotion had been extended through the first NY series (so the sale would now end this current Sunday 4/22), but the insurance company decided against it, because they were already so deep into it.

We left the store at around 5:00 PM on Saturday, and our new best friend told us they were already over $1.4 million in revenue for the day. Not sure how much of that would qualify for the rebate - like I said we'd only get about 40% back.

This post has been edited by pv21feet: Apr 16 2007, 09:57 PM

[5050HindSight]

The salesman shared some interesting info: apparently, they had commercials all lined up to announce that the promotion had been extended through the first NY series (so the sale would now end this current Sunday 4/22), but the insurance company decided against it, because they were already so deep into it.

One of my good friends does a lot of the print ads for Jordan's and they did in fact cancel most of the ads that they were planning on running over the last few weeks.

I've heard that Jordan's sales are up about 50% over the same time last year.

This post has been edited by 5050HindSight: Apr 18 2007, 12:40 PM