http://central.sonsofsamhorn.net/authors/chuck-zodda/jets-kickoff-failure/
Creativity is a great thing for NFL coaches. However, there are three principal reasons why this play failed. First and foremost: poor execution. Nearly everyone failed at the primary responsibility of any NFL player – do your job. Second, the play drastically misallocated blocking resources. There are five players who accomplished absolutely nothing on this play. Lastly, Harvin bringing the ball out of the end zone from nine yards deep was the final nail in the coffin. That makes this play one of the NFL’s biggest disasters this season: the New York Jets Kickoff Failure.