Man, that's a quick hook. But it was deserved. I found it unwatchable.
The only thing I can think of that might work a little bit with him and that basic format is a weekly "oral history" where he can the integral people talk through the movies, big games, big cultural moments that he and his audience are into.
If each week were focused on a cultural touchpoint - Tribe's Midnight Marauders release, the OJ chase, game 7 of the 2004 ALCS, 16 Candles, whatever - that would give a marketing point and people would know what they were getting and they'd score the big fans. It would be a little midlife crisis rallying point.
As it was, there was really no way to know what you were going to get or why. There was no urgency. You just had to love Simmons and trust him, and people learned long ago not to do that, I think.