I mean just look at this thread. A bunch of people saying there's no way they'd renew for $70. Less than $6 a month.I had one of those $1 a month subs do the Athletic, that jumped up to $8 after a year. When I went to cancel, they immediately offered me a year for $20, which I jumped at, and probably would have paid far more than that. I get that they have to acquire subs and show growth but when you price yourselves that low, I think it’s really hard to convince people to ever pay much more than that.
I get why they offer those promos, because you gotta juice the subscriber numbers to get a buyout like this in the first place. But I feel it's counterproductive in terms of actually getting people used to paying a reasonable price for the content.