The better story is "Spygate 2." People want to believe it. You don't need to be a Patriots hater to want the better story to be true. We all do this.
I'm hardly a Saints hater, but I bet if you asked me questions about Bounty-gate I would give answers that make Saints fans furious. You see a snippet, it's sensational, and it becomes what you remember.
The Patriots are fortunate that they had a lot going in their favor this time around at least so far. There was no breathless "the balls are 2 pounds under" tweets. The fact that this was a documentary crew got out there fast, likely before anyone even had awareness of the story. It's the Bengals. (If the documentary had been filmed in Baltimore or Kansas City I think this story would have been different.)
Also, deflategate and spygate had a level of facial plausibility to them that this one simply does not have. It was a credentialed b-roll film crew that did their thing in the open and was doing a puff piece for the internet.
The truth is not in fashion these days, and doesn't always matter at the league offices, but the good news here so far is that the truth is actually believable and the hurdles you need to jump through to make it nefarious require a bit of energy. So far. These fucking stories have twists and turns sometimes. I also think that while people like stories of the Patriots being cheaters there is also some subliminal appeal to the idea of the Patriots being stupid and the team that usually has all the details covered fucked something up. So, while it's not as satisfying as cheat-riots, dumb Patriots get big fine for not dotting the is and crossing the ts when they should know better than anyone is still a story that throws something appealing to the masses. Not red meat. But, like, whatever -- chicken.
Incidentally, just for kicks I was looking at the Browns version of the documentary productions for their website. (Why the Browns? Well, because I meant to search for what the Bengals had since that would be more relevant, but for some reason, my mind went to the other orange Ohio team and before I realized the mistake I had already watched some of their videos on their website.) Anyway, there are plenty of images of the other team's sidelines during games in there. Not focused on the sidelines, but in the background, and I only looked at like 5 minutes of stuff. I think it was mostly from Browns cameras too not from NFL films or from the television broadcast. So, I think there's at least a chance that there are some production crews out there that do this stuff for the teams that are thinking in this morning, "jeez, we don't do sideline b-roll, but I'm not sure we're always being as careful as we're supposed to be."