I'm typically a shit poster so I'll try to actually make a good post for once.
Yes, I think the shift is actually starting to change in this country. Back in 03-07 when I'd say I was doing podcasts and radio in Providence covering the Revs/MLS/USMNT the looks were kind of haha, that's cute. Our pay was hilarious bad, an hour on a Sunday evening at WPRI got us $50 bucks and my friend and his dad were producing the whole show. It was always a very antagonistic amount of support when I'd say I wanted to do soccer media back then. My blog posts were usually "too technical" or "boring." I was asked why I don't write more about the time I got to interview players or go to closed scrimmages or things that I really didn't have much interest in writing which is fine, but the interest wasn't in the sport, but more in the drama (don't get me wrong soccer is dripping with drama).
However now, the ground swell is changing, people at work are asking me about Copa, about Euros, about the teams I wear on casual Fridays. I think the lead in to the World Cup had a real chance to really pop this thing open. I don't think one Copa result will tank that mindset, but a disaster in 2 years will be crippling. A lot of "casuals" really bought into the narrative of the US got screwed by the ref so that buys a little bit of good will. But we need to make a change at the top. The team doesn't have an identifiable identity moving into the World Cup. We don't have a narrative or vision to sell. Are we a possession based team that can't score, that won't play in the media. Look at the articles from 2002, cohesive and spirited, encouraging ability to score goals (
https://www.nytimes.com/2002/05/26/sports/world-cup-2002-no-looking-back-for-americans.html).
The team under Gregg doesn't have that definitive characteristic, they don't have a signature win, they don't have a calling card. You can say that's not the point, but when you have big, big, money riding on this World Cup, when Fox pays $425M for the 2023 WWC, and the 2026 MWC, there is going to be a huge amount of pressure for the US to have a good tournament. As much as the players like him, I don't see how Gregg handles the media storm leading into the World Cup. But yeah, in terms of money and support this is a huge moment, hopefully it doesn't take a consulting firm 2 years to decide Gregg's the choice.