berniecarbo1 said:
If they want to make this work, they need to do the following:
1. expand/rebuild McGuirk to 45,000;
2.move all but perhaps the UConn/BC games out of Gillette. When you get 10,000 to a 65,000 seat stadium against a power 5 school the business plan isn't working;
3. Commit to football as the centerpiece of the athletic program. Football drives the bus, not basketball. You need only look at Storrs to see that.
4. Join a conference that is football centric. If they were really serious about football, they would have committed to the MAC and concentrated building up the football program. Once they reached success there, put up a 45,000 seat stadium on campus, brought in power 5 schools to Amherst and won some of them, they then could step up a league. They gave the MAC an out with the business plan and desire to protect hoops. From a football perspective that was a huge mistake.
5. Take the Coach Cal approach to scheduling. Play anyone, anytime, anywhere. Their non conference schedule this year is great. They should agree to continue that by signing 2-1 deals with as many power 5 and independents as possible (2 away, 1 at McGuirk).
The AAC is probably the ultimate landing spot but they need to have a selling point to get there. A horrible home field situation with a bad product and no current value add is not a desirable product to sell to a conference.
Lots of naysayers out there for sure. But you have a good coach who will stabilize the on field product. They need to really decide if they want big time football however. If so, then go for it. So far it looks like they kinda do but not really. That is recipe for disaster.
These are all very good points and I think UMass really is making a serious turnaround, and has all season. Although they are 2-6, they very easily could be 6-2....losing to Pac-12 (Colorado), SEC (Vanderbilt), and MAC (Bowling Green and Miami) by a total of 12 points (average of essentially a FG per loss). And I do not think all is lost, but do believe UMass should consider the following:
1. Move the games back to Amherst (besides maybe one marquee game per year). I completely agree with berniecarbo1 on this point, and am starting to wonder if there really is any downside at all. Some may know more about how leagues view TV markets, but with such a significant amount of UMass grads in the Boston area,
wouldn't Amherst still be considered the Boston TV market anyways? I would think that the location of the majority of potential viewers would matter more than where the actual game is being played.
2. Make incremental, but significant, modifications to McGuirk. The current renovations would make it less likely that the stadium would be torn down and a new one built, but that doesn't mean that it can't be greatly updated.
(1) From what I can see (and I might be missing something), the side with the new press box would likely have to remain, but the seats could be extended further down toward the field (one of the original preliminary sketches had this as a modification to both sides, but never happened. That would add a little capacity and bring the crowd closer to the field.
(2) The other side of the stadium could essentially be torn down and rebuilt to be much more modern, and with either an upper deck or at least the potential for an upper deck to be added in the future. I believe that JMU did something fairly similar (adding a deck later).
(3) This modification could also wrap around the side of the endzone without the new office complex structure, with also the potential to add an upper deck at some point.
3. Similar to #1, UMass is actually losing one of their appeals by playing in Foxboro, and that is Amherst itself. A few years ago, Amherst/NoHo was ranked the #1 college town North America (I can't recall exactly where I saw that ranking, but regardless of the specifics I think most would agree that it is a great place to hang out on an autumn weekend. Most alumni are in driving distance, but not exactly living in Western Mass. My guess is that many would make the trek out to Amherst for 4-5 home games per year (or at least enough to fill the stadium), while also making a weekend out of it to go back to their old stomping grounds (e.g., Antonio's, ABC, NoHo, etc...). Hotels and restaurants would greatly benefit as well. I will take VA Tech and Blacksburg as an example...Now I'm not suggesting that UMass is on par with VA Tech in football, but the Blacksburg is similar with even less to do. I've been there quite a few times and it is pretty amazing to see how many people drive much longer than the 90 minutes it would take to get to Amherst from Boston; and many actually rent out a small apartment for the entire year just to have a place to stay on those weekends. Just seeing this makes me think that UMass could basically experience 4-6 homecoming types of weekends per year.
With these thoughts in mind, I would expect the interest to improve and the overall appeal for a conference to also improve. I'd think then that the likely landing spot would be the AAC.
So the strategy to start out at Gillette was likely the only way to get to the FBS level to begin with; but the program has a small window now where they need to take advantage of that and get back to campus. And the product on the field is significantly better than the 2-6 record, and exciting to watch as well with their offense. I know many would think UMass missed opportunities in the 80s-90s to make the kind of jump UConn did, but I think the jump is much more realistic now than a lot are thinking. If football is "all in" or "nothing", then I think "all in" means get it back to Amherst as soon as possible (while playing in a venue that resembles more than a glorified high school stadium), and it should be possible with the incremental modifications.
And someone may be able to add clarification pertaining to how TV markets are determined, but I think the market is where the majority of the TV viewers would be, which would be Boston even with the team playing in Amherst.