- Sep 4, 2005
Takes a brave guy to step into Jared's shoes...On a lighter note:
Tom Brady has a notoriously strict diet. Tom Brady nevertheless will endorse Subway, one of the most prevalent fast-food purveyors in the nation.
Terry Lefton of Sports Business Journal reports that Brady has never even entered a Subway, which has more than 22,000 locations in the United States alone. Brady’s TV ad, which will debut later this month, also reportedly will not show Brady holding Subway products, per Lefton.
The Subway endorsement deal nevertheless represents an attempted pivot by Subway back to the perception that it’s a healthier alternative to other fast-food options. It’s also an effort to beat back competition from sub chains like Jersey Mike’s; Subway, according to Lefton, reportedly has closed “thousands” of stores over the past three years.