The Red Sox will be wearing yellow and blue uniforms on Patriots' Day weekend

Heating up in the bullpen

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Young, diverse people are really into distance running. Everyone knows this.
And yellow.
When I pick my kid up from high school, 75% of the kids walking out of the school are wearing black. None are wearing yellow.
My 12 year-old's reaction was "Yuck!"
My 15 year-old's reaction was, "They're kind of cool. Look like the Brewers."
My reaction is, "WTF??? Why are we using another team's color pallette?"
You couldn't sell me one of these shirts if you put "50/Betts" or "19/Bradley Jr" on the back.
 

YTF

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Love them. And a bunch of stuff already sold out at the store, so the market has spoken!
I didn't notice anything sold out. Some items are listed as "Special Event Items" and don't seem to be available for shipping yet. Another thing that I didn't notice was a provision for personalizing the jersey with a number. $434.99 for a blank back jersey just like the players wear.
 

Manramsclan

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I see a UCLA cap. They used to use the straight up Boston 'B' on their old caps and I guess they have changed to the one in the picture up thread. I used to wonder how they got away with using that B but I assume that's why it changed.

Either way, it's not the colors that get me, is that the first thing I think of is UCLA not the Boston Marathon.

I pretty much hate all random colorways though. They could've done a lot of cool things with Red and another color, even on this uniform. Maybe a Green Monster color which is different from St. Paddy's day with a strong yellow and it would've been cool.

This is way off imo.
 

nvalvo

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No one is referencing John Wooden-era UCLA; we're referencing the modern day UCLA baseball uniform. I'm pretty sure all these Lids enthusiasts will be familiar.



It's a great point. The "Red Sox" are really a few things; the team, the business, the institution/brand. The players come and go, as we know. If the brand is also fungible, what's left? Are we now just rooting for the balance sheet?

Not to be too dramatic, but they're selling a small piece of the team's soul.

And besides, if they want to attract the youths, they could always just bust out the now ultra-modern turn ahead the clock uniforms. And actually, they probably should have, since I think those uniforms were supposed to the "throwing ahead" to 2021.

This is the kind of thing they need to stop doing: having the MLB in-house designers do the same schtick for each team's identity. Big logo at an angle! It probably looked great for one of them — the Rockies one was kind of cool — but everybody got the same treatment, and like 25 of them were dumb garbage.

This yellow uniform is more interesting. It departs further from the Red Sox visual identity, but does so in a way that actually says something meaningful.

That doesn't mean I like it. But it isn't stupid.
 

dirtynine

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I asked for this 7 years ago:
https://mwillis.com/a-red-sox-patriots-day-concept/

Not surprised it’s happening with Nike. I wish they blended the Sox and BAA/Marathon styles a bit more, but fully in favor. One thing that makes soccer jerseys great is that alternates can be anything - they don’t have to be in team colors. When the club’s brand is strong enough, as the Sox’s is, you can be very bold.
 

Bernie Carbohydrate

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We have a sport that is desperate to bring in younger fans. Bright colored unis attract eyeballs and the kids love this kind of stuff. I don’t see how wearing these for 2 days is a big deal.
Wait until the kids see our Payroll Efficiency Pennant! Next time I see a youngster in Fenway I’ll tell the of the legends of Foxx, Williams, Rice, Ortiz, and Verdugo.

If I buy enough yellow shirts will Mookie come home?
 

Lose Remerswaal

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I asked for this 7 years ago:
https://mwillis.com/a-red-sox-patriots-day-concept/

Not surprised it’s happening with Nike. I wish they blended the Sox and BAA/Marathon styles a bit more, but fully in favor. One thing that makes soccer jerseys great is that alternates can be anything - they don’t have to be in team colors. When the club’s brand is strong enough, as the Sox’s is, you can be very bold.
Now THAT’S the right blue. How hard would that have been?
 

nolasoxfan

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I’m a traditionalist when it comes to baseball and the Red Sox. These uniforms do not make me happy. That’s all I’ve got.
 

YTF

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I asked for this 7 years ago:
https://mwillis.com/a-red-sox-patriots-day-concept/

Not surprised it’s happening with Nike. I wish they blended the Sox and BAA/Marathon styles a bit more, but fully in favor. One thing that makes soccer jerseys great is that alternates can be anything - they don’t have to be in team colors. When the club’s brand is strong enough, as the Sox’s is, you can be very bold.
While I'm not a huge fan of endless alternate jerseys, this is extremely well done. It was mentioned above that Adidas has the rights to the marathon merch, but if it were possible to add a BAA/Marathon shoulder patch I would support this as the Sox forever marathon day uni.
 

Red(s)HawksFan

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While I'm not a huge fan of endless alternate jerseys, this is extremely well done. It was mentioned above that Adidas has the rights to the marathon merch, but if it were possible to add a BAA/Marathon shoulder patch I would support this as the Sox forever marathon day uni.
If only it was a Marathon day uni at all.

They're wearing them Saturday and Sunday, but not on Monday. That day will be the now traditional "Boston" jerseys.
 

YTF

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If only it was a Marathon day uni at all.

They're wearing them Saturday and Sunday, but not on Monday. That day will be the now traditional "Boston" jerseys.
Yes I'm fully aware, I'm just saying that I think dirtynine's concept is very well done and in the spirit of the City Connect idea, I would support that BAA/Marathon/Boston mashup as the official Marathon day uni. Keep the Sox traditional look with "Boston" on the front of the jersey, in the proper font, done in official marathon colors. Seeing the Adidas has the rights to the marathon logo, go with the 617 patch and perhaps Boston Strong beneath it.
 

YTF

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If anyone is interested I lifted this...

In MLB, these alternates will be called the “City Connect” series, and the Red Sox are just the first of seven teams to get the Nike treatment this year. The Red Sox (today), Marlins (May 21), White Sox (June 5), Cubs (June 12), Diamondbacks (June 18), Giants (July 9) and the Dodgers (late August) have their reveal dates already scheduled. And every team will get a jersey by the end of the 2023 season.

...from this article...
https://www.bleachernation.com/cubs/2021/04/06/the-cubs-are-one-of-seven-mlb-teams-getting-special-city-jerseys-this-year/
Can't wait to see what gems the other teams will be sporting.
 

Deweys New Stance

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I started following the Sox in the summer of '75. They had switched a couple years earlier to the V-neck pullovers and sansabelts (following a trend that started a couple years prior) and that season had gone to the red caps with blue bills. These were the first major changes to the look of their uniform set in over 40 years. As an 11-year old I loved the new look, especially the caps, but I wonder what the old-timers back then thought of them; probably not unlike the reaction here to these unis. I recall Bill Lee wasn't a fan. I still love the caps and like the idea of bringing that look back every few years as a throwback, but I was also glad as a teenager when they went back to their traditional navy cap, button-front belted look in '79. I read once that they went back to the old style in part because it was less expensive, which would make sense with cheapskates Sullivan and LeRoux in charge. I think I was glad just to make a clean break from the era that ended with the BF Dent Game.

So now I'm an old guy who really dislikes the big expansion of alt jerseys for what seems like a quarter century now. With that said, I don't hate these as a limited-use alternate; at least they have simple, clean lines and a bright color palette. Dirtynine's fantastic concept would have been much better. My biggest objection to most of the alt-jersey concepts teams come up with these days are just how overcrowded, busy and flat out ugly they are, particularly when MLB tries to jam their existing logos and colors into a new template. The worst, most hideous examples of this are the camouflage and stars & stripes abominations that teams have worn for years on Memorial Day and the Fourth. I'll take this concept over those eyesores any day.

If it was just about the colors, they also could have gone with 1936 Boston Bees throwbacks:
40049
 

OCD SS

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I'm against using faux stencil fonts, but because I've been using stencils in artwork and have noticed a general consolidation in how they get made; there used to be lots of individual manufacturers, but now everybody carries the same thing (go look at your local home depot or hardware store) with a light green label... no stencils use round 'O's (for reasons of kerning)

No one has had their kids ask "what's an area code?"

Overall I can't be bothered to get upset about this, but I like DirtyNine's version a lot, but with the new version and font I think a darker blue would be better.