Because the alternative was issuing a public apology to Bob Kraft. And that was never, ever, ever going to happen. No matter what.Can someone explain why the NFL, as an organization, felt compelled to pursue this very expensive legal effort to hide the most likely truth? I understand that some of the other owners may have had it in for the Patriots, but once the NFL realized that the science didn't support the storyline, how is it not in the best interest of the league to advocate for the truth? How can it benefit a sports league to engage in perpetuating a dishonest story that directly compromises their audience's trust of the fairness of the league?
I get that the P.R. battle with the leaks to Mort may have gotten ahead of them, and that the majority of their audience hates the Patriots anyways, but how is an honest and impartial application of the rules not the most paramount objective of a sports league?
I know some think Kraft should have done more or fought harder, but when he issued that demand, the die was cast. If Roger wasnt already on the path to covering his tracks, then he certainly committed to framing Brady when the assistant commissioner called him out.