Love the local music angle, I would bet there is an audience for that. This is a very concise description of what still might work for Rich, you might be Recovering Full Prof one day : )...snip...
A lot of people agree that he missed the mark trying to do a sports show when his strength has always been music. If Rich had instead centered it around music, maybe mixed in sports at times, talked about new bands (who wouldn't love to have an informed host talk about newcomers he'd seen?), and developed new comedy bits that played to his show's strengths, that might have been something.
...snip...
Its an epic face plant but its not like his career is over. To kind of make a BS (the Simmons kind) analogy, even Bill eventually realized his talents don't lie in front of the camera. Its not necessarily a talent thing, its a horses for courses thing.