I thought the one interesting thing WEEI was doing was trying to introduce female voices into Boston sports talk radio. Sidelining MegO is a mistake, in my opinion. In fact, if they wanted to be interesting, they'd go the other direction. Why not try an all-woman drive-time, where they talk not just the big four, but WNBA, soccer, etc.? The Sun just sold out the TD Garden. Caitlin Clarke is the most interesting sports story of the past few years in terms of fan momentum. Instead of chasing past glory and trying to emulate whatever attracts the old core of male sports fans, why not go after a new market and create a bigger pie? Whatever they're doing is a disaster in the ratings. Not sure how it could get worse.