When it became clear that “98.5 The Sports Hub” was becoming a force to reckon with last summer, WEEI execs pulled out all the stops. The AM sports radio station insisted local listeners tuning into WEEI-FM (103.7) in Providence be included in its Boston ratings - and fired off a nasty memo to “friends.”
I mentioned the memo in my column today but I’ve posted it below in its entirety. It’s signed by Entercom boss Julie Kahn and several WEEI-AM (850) personalities, including John Dennis and Michael Holley.
And if you’ve seen the latest spring ratings, you know the Sports Hub is now the dominant sports talker in town.
Dear Friends of WEEI,
As you may have heard, the management and on-air talent at CBS radio in Boston have recently embarked upon a patently false misinformation campaign in an effort to discredit our ratings supremacy in the Boston market. The Entercom family assures you that we will not tolerate these unfounded and unprofessional attacks.
So let’s set the record straight: Arbitron has publicly acknowledged that Entercom has properly reflected WEEI’s Boston ratings. In a written statement to the Herald on July 28th, Arbitron stated that their spokesperson’s previous comments “were taken out of context.”
The fact is WEEI continues to be THE dominant station with Men in the Boston market. WEEI is currently #1 with Men 25-54, and has been, for 30 of the last 35 ratings periods, including 5 of the last 6. No amount of misleading spin or on-air bluster from our competitors can change that.
Perhaps all of this is merely CBS’s way to draw attention away from the demise of WBZ-AM. Has anybody else noticed that this once formidable station now ranks out of the top 10 in both Men and Adults 25-54 in the market? Perhaps if CBS put as much effort into solving the woes of WBZ-AM rather than maligning market-leading WEEI, they might be better off.
As our partner, we know you share our disdain for our competitor’s disingenuous attempt to distort the facts.
As always, we appreciate your support.
Best Regards,
WEEI Staff