Presnap product placement or calculated cadences?

[Reggie's Racquet]

Remember all the chatter in the gamethread about Peyton saying "Omaha"'.
I guess he said it 44 times Sunday and the Omaha Visitors and Convention bureau and Omaha Steaks is happy about that.
 
Here is an interesting article about it from ESPN...http://espn.go.com/nfl/playoffs/2013/story/_/id/10287554/2013-nfl-playoffs-city-omaha-thanks-peyton-manning-denver-broncos-pre-snap-shouts
 
It seems that quarterbacks often say Sally,Kentucky or Alpha etc...
I wonder what would happen if a QB said Nike or Verizon a few times...or maybe Giselle. 
The possibilities are endless or are they?
What would you like Tom to shout?

 

[Stitch01]

Link goes to your post, not the espn article, just FYI
 
I thought Omaha was a super common presnap call?

 

[singaporesoxfan]

Brady's definitely used Alabama, Rita, Cougar, Linda, and Jaguar. I'm pretty sure I remember him using Omaha as well.

 

[Omar's Wacky Neighbor]

Something I've wondered for over 30 years (really got going when they first sold the naming rights to the Staples Center for that ton of cash):  what if a sure fire #1 draft pick offered to sell/change his last name to the highest bidder?
 
A starting QB named Tom Budweiser?  A power forward named LeBron Nike?
 
Of course, you could run into problems if your product is associated with a troubled TE named Aaron Lenovo.

 

[Eck'sSneakyCheese]

Brady's definitely used Alabama, Rita, Cougar, Linda, and Jaguar. I'm pretty sure I remember him using Omaha as well.

 
And Whiskey, don't forget Whiskey. Honestly, every time manning said Omaha I thought steak... could be a genius way to advertise. Brady could say something like "Uggs, Uggs, Gatorade, Victorias Secret, hut!"

 

[Reggie's Racquet]

Article link in original post fixed...I think
 
How about Tom saying...Viagra, Viagra, Ashley (Peyton's wife's name)?

 

[ZP1]

Something I've wondered for over 30 years (really got going when they first sold the naming rights to the Staples Center for that ton of cash):  what if a sure fire #1 draft pick offered to sell/change his last name to the highest bidder?
 
A starting QB named Tom Budweiser?  A power forward named LeBron Nike?
 
Of course, you could run into problems if your product is associated with a troubled TE named Aaron Lenovo.

 
Something tells me the NFL would crack down on people changing their name if that ever became  a common practice.  I think you can make a pretty strong argument that it'd degrade the quality of the game if every other player's last name was a corporate brand. 

 

[Red(s)HawksFan]

 
Something tells me the NFL would crack down on people changing their name if that ever became  a common practice.  I think you can make a pretty strong argument that it'd degrade the quality of the game if every other player's last name was a corporate brand. 

 
If the player legally changed their name, I don't see that they'd have much of a choice.  They don't allow nicknames but acquiesced to Ochocinco after he legally changed his name from Johnson.

 

[Stitch01]

Id imagine that it would make it harder for the NFL to sell exclusive labels and would end up being part of CBA negotiations.

 

[Reggie's Racquet]

Id imagine that it would make it harder for the NFL to sell exclusive labels and would end up being part of CBA negotiations.

If "Viagra" was part of the pre snap cadence it would definitely be harder. 
But if the game lasted more than four hours you might have to seek the advice of your physician.

 

[ifmanis5]

MATT WALSH! SPYGATE! CHEATERS!
 
/Sports fans

 

[86spike]

Eagles LBers yelled 'Papa Johns Papa Johns' trying to disrupt Peyton earlier this year.

 

[singaporesoxfan]

 
And Whiskey, don't forget Whiskey. Honestly, every time manning said Omaha I thought steak... could be a genius way to advertise. Brady could say something like "Uggs, Uggs, Gatorade, Victorias Secret, hut!"

 
 
Please, that would be so obvious. Uggs = jumbo package running play. Gatorade = victory formation. Victoria's Secret = wish-bone. ("Wonderbra", of course, would be a play-action fake.)

 

[Sox and Rocks]

I think generally the Omaha call has to do with the snap count; meaning either snap the ball on my next sound (remember, Denver rarely huddles) or perhaps on the 2nd or 3rd word shouted, if they are varying it up (and I'm sure they do)

 

[Sox and Rocks]

Link goes to your post, not the espn article, just FYI
 
I thought Omaha was a super common presnap call?

It is.  Manning uses it a lot because they do a lot of no-huddle, and when they are playing at home it is easy to hear on TV, but a lot of QBs/teams us it

 

[mascho]

Often the calls are to slide protection left or right. Those tend to be calls starting with L or R. Such as "Linda," "Rocket," etc. Teams can get cute and flip them, so Linda means slide protection right. I have also heard variants based on the coasts "Frisco and Boston," as well as variants based on politics. We used "Kennedy" and "Reagan."

Calls that begin with B often instruct the backs. "Boss" typically means Back On Strong Safety in run blocking. I recall a special on the 1989 Bengals and their run game where they would use Springsteen references for their Boss calls.

When used in the snap count, like "Omaha," you can have the snap be first sound after the call, third sound, etc. Denver also used it as an audible indicator yesterday, as Manning a few times went "Omaha - check" and then changed the play. We had "Purple" as a snap count, which amused me because when we were walking to the line the O-Linemen would be reminding each other using their witty code word: "Barney."

 

[Granite Sox]

I think generally the Omaha call has to do with the snap count; meaning either snap the ball on my next sound (remember, Denver rarely huddles) or perhaps on the 2nd or 3rd word shouted, if they are varying it up (and I'm sure they do)

I thought I read an explanation from another SoSHer that the Patriots use "Omaha" to zero out some or all of the QB chatter. In other words, "go with what was called in the huddle and screw my gibberish". This would certainly be in keeping with what others have said about Manning (Rodney says this all the time), that he is just trying to confuse the defense with babble and that the offense knows what to react to.

Saying it 44 times in one game certainly wouldn't represent a specific call play, but if it's an antecedent to another instruction, that would create execution risk for the offense trying to determine what to do.

I also thought that Alpha relates to the snap count, and means "next sound". Brady almost always says, "blah blah blah Alpha Go!" And the ball is snapped.

 

[Mystic Merlin]

In conclusion, fucking ignore anything Peyton says.

 

[dbn]

Eagles LBers yelled 'Papa Johns Papa Johns' trying to disrupt Peyton earlier this year.

 
Bush. Funny, but bush.  (After typing that, I'm starting to crave watery beer.)

 

[singaporesoxfan]

In conclusion, fucking ignore anything Peyton says.

You mean I should rethink my decision to buy a Buick so that I can drive to pick up Papa John's and Bud Light?

 

[86spike]

Bush. Funny, but bush.  (After typing that, I'm starting to crave watery beer.)

It was funny. Didn't work for shit for the Eagles, though.

 

[bsj]

In other news, I gotta think Colorado-based Coors is not in love with Manning pimping Bud Light in the post game PC

 

[SumnerH]

Often the calls are to slide protection left or right. Those tend to be calls starting with L or R. Such as "Linda," "Rocket," etc. Teams can get cute and flip them, so Linda means slide protection right. I have also heard variants based on the coasts "Frisco and Boston," as well as variants based on politics. We used "Kennedy" and "Reagan."

 
You'll often hear Brady just flat-out saying "#59 is the Mike" to shift everyone based on how he's reading the defense--whoever was on the actual MLB is now on 59, with everyone else switching accordingly.

 

[Kenny F'ing Powers]

Omaha.
 
If Peyton is saying it, I'm sure he says it all the time during Bronco's practice. Might fuck with the Bronco's defenders a little, since I'm sure they have some semblance of what Omaha means.

 

[dbn]

Brady: "Blinded by the Lombardis! Fifty-two is the mike! Blinded by the Lombardis! Sons-of-Sam-Horn-hut!"

 

[I am an Idiot]

Brady: "Blinded by the Lombardis! Fifty-two is the mike! Blinded by the Lombardis! Sons-of-Sam-Horn-hut!"


"KFP is a nerd! Set hiiiike"

 

[mulluysavage]

When used in the snap count, like "Omaha," you can have the snap be first sound after the call, third sound, etc."

I think this is how Peyton drew all those offsides penalties versus the Chargers. At first, the ball was snapped on the first signal after "Omaha". Then, they changed it up to a longer cadence and the D started jumping offsides.

 

[lars10]

Brady's definitely used Alabama, Rita, Cougar, Linda, and Jaguar. I'm pretty sure I remember him using Omaha as well.

I guy that claimed to know the lady dating Matt Patricia said that 'Linda' and 'cougar' were put in for Bill's girlfriend.

 

[lars10]

I think this is how Peyton drew all those offsides penalties versus the Chargers. At first, the ball was snapped on the first signal after "Omaha". Then, they changed it up to a longer cadence and the D started jumping offsides.

I hope he goes away from all that this week... Not sure I can take another week of Peyton yelling for 15 seconds at the line every play.

 

[Eck'sSneakyCheese]

I hope he goes away from all that this week... Not sure I can take another week of Peyton yelling for 15 seconds at the line every play.

 
Have you ever watched him play? This isn't new.

 

[Byrdbrain]

I hope he goes away from all that this week... Not sure I can take another week of Peyton yelling for 15 seconds at the line every play.

Yeah you may want to make some other plans Sunday because he's been doing exactly this pretty much since he's been in the league.

 

[lars10]

Yeah you may want to make some other plans Sunday because he's been doing exactly this pretty much since he's been in the league.

Maybe it was the over-use of the word Omaha that really threw me.

 

[Lose Remerswaal]

I assume there's a rule against having the defensive team shout out misleading instructions?  Manning yells "52's the Mike", and Vellano yells "91s the Mike"?  Or just yells "LALALALALALALALALA" so the OL can't hear the QB?

 

[( . ) ( . ) and (_!_)]

I assume there's a rule against having the defensive team shout out misleading instructions?  Manning yells "52's the Mike", and Vellano yells "91s the Mike"?  Or just yells "LALALALALALALALALA" so the OL can't hear the QB?

 
I'd settle for for Dane Fletcher or whoever is called out as the Mike, to simply yell back "No i'm not 54 is the Mike".  It would at least be kind of funny.

 

[loshjott]

I guy that claimed to know the lady dating Matt Patricia said that 'Linda' and 'cougar' were put in for Bill's girlfriend.

 
This is very funny if true, and confirms that BB has a better sense of humor than evident in public.

 

[Super Nomario]

I guy that claimed to know the lady dating Matt Patricia said that 'Linda' and 'cougar' were put in for Bill's girlfriend.

They were using Linda at least as far back as 2004. Linda and Rita are the "left" and "right" adjustments for certain protections. I'm 99% sure this is coincidence.
 
Cougar I don't know, but of course Cougar wouldn't be an accurate description of Ms. Holliday, who is younger than Mr. Belichick.

 

[Euclis20]

I assume there's a rule against having the defensive team shout out misleading instructions?  Manning yells "52's the Mike", and Vellano yells "91s the Mike"?  Or just yells "LALALALALALALALALA" so the OL can't hear the QB?

Yes, that's not allowed.
 
http://www.nfl.com/news/story/09000d5d822b5162/article/nfl-reminds-teams-of-rule-against-mimicking-qb-cadences

 

[Lose Remerswaal]

Yes, that's not allowed.
 
http://www.nfl.com/news/story/09000d5d822b5162/article/nfl-reminds-teams-of-rule-against-mimicking-qb-cadences

 
Thanks for finding that.  I think they should get rid of that rule.  Of course I think all golfers should be allowed 2 "gotchas" per round.

 

[Dropkick Izzy]

Maybe it was the over-use of the word Omaha that really threw me.

 
I think you better turn your ticket in

 

[Rook05]

I'm trying to remember who it was, but I heard an interview with a former defensive teammate of Manning that acknowledged that 90% of the crap Manning spews is just for show while he lines up his offense. The trick was to ignore him until the play clock wound down. Given that the Eagles started yelling "Papa John's" at him is further evidence.

As an aside, there was a whole stink in 2005 or 2006 about a broadcast that amped up the at-the-line audio of Brady (I think it was a Sunday night game). The Dolphins credited that with helping them adjust the following week to Brady's calls. I'm sure teams change stuff up now that such audio is commonplace, but Peyton deserves credit for making the Chargers look stupid.

 

[Reggie's Racquet]

Omaha Steaks is cooking up some interesting ideas:
 
From ESPN on Omaha: http://espn.go.com/nfl/playoffs/2013/story/_/id/10298373/2013-nfl-playoffs-omaha-steaks-mulls-offering-peyton-manning-denver-broncos-endorsement-deal-call-company-name-line-scrimmage
 
and another article with offer of $500 for Peyton's charity every time he says Omaha: http://espn.go.com/nfl/playoffs/2013/story/_/id/10303147/peyton-manning-foundation-earn-500-every-omaha

 

[am_dial]

I'm trying to remember who it was, but I heard an interview with a former defensive teammate of Manning that acknowledged that 90% of the crap Manning spews is just for show while he lines up his offense. The trick was to ignore him until the play clock wound down. Given that the Eagles started yelling "Papa John's" at him is further evidence.

As an aside, there was a whole stink in 2005 or 2006 about a broadcast that amped up the at-the-line audio of Brady (I think it was a Sunday night game). The Dolphins credited that with helping them adjust the following week to Brady's calls. I'm sure teams change stuff up now that such audio is commonplace, but Peyton deserves credit for making the Chargers look stupid.

Maybe this point more properly belongs in the Patriots & the Media thread, but you're slightly misremembering the story. (I'm a lifelong Patriots fan, & this story -- and the media's lack of reaction to it -- has been seared into my memory ever since Spygate broke.) John Clayton reported that the Dolphins bought tapes of Brady's audibles prior to a Patriots loss in Miami:

http://m.espn.go.com/nfl/story?storyId=2696227&src=desktop

 

[MoGator71]

 
I think you better turn your ticket in

You got right to the heart of the matter.
 
They should swear. "Motherfucker", now there's some cadence.

 

[GregHarris]

I am sad that Mutual of Omaha is not in on this.

 

[NortheasternPJ]

I'm trying to remember who it was, but I heard an interview with a former defensive teammate of Manning that acknowledged that 90% of the crap Manning spews is just for show while he lines up his offense. The trick was to ignore him until the play clock wound down. Given that the Eagles started yelling "Papa John's" at him is further evidence.

As an aside, there was a whole stink in 2005 or 2006 about a broadcast that amped up the at-the-line audio of Brady (I think it was a Sunday night game). The Dolphins credited that with helping them adjust the following week to Brady's calls. I'm sure teams change stuff up now that such audio is commonplace, but Peyton deserves credit for making the Chargers look stupid.

 
Colvin said the same thing today on T&R. Basically said to ignore anything before 15 seconds left on the play clock because it was all nonsense.

 

[singaporesoxfan]

On a related note, former Patriot and NFL journeyman Ross Tucker was asked about good offensive coordinators in his podcast the other day, and he specifically mentioned Josh McDaniel as an innovative OC because when Tucker joined the Pats, they used the "51 is the Mike!" thing when no one else was.

 

[SumnerH]

On a related note, former Patriot and NFL journeyman Ross Tucker was asked about good offensive coordinators in his podcast the other day, and he specifically mentioned Josh McDaniel as an innovative OC because when Tucker joined the Pats, they used the "51 is the Mike!" thing when no one else was.


I'm pretty sure that Erhardt-Perkins has used Mike calls since around 1980.