I think I’d appreciate if they just came out and told the truth instead of trying to feed us bull shit every year.
They're never going to do that for a lot of reasons, one being the obvious at the end of the day, the Red Sox (and MLB) is an entertainment business. You wouldn't pay for a movie or TV show where the producers say, "Well, this is kind of a bridge movie between our last huge picture and our next big one", right? So the Sox have to come out and insult our intelligence year after year after year after year.
And some people buy it and rationalize it ("I've been a Sox fan since I was five", "Ownership gave me four World Series championships", "Fenway Park is magical, no matter who's playing") and that's fine and good. Sometimes it's hard to realize that the thing you like the most is unequivocally lying directly to your face so that they can separate you from your money.
Honestly, I'm not even angry any more. I stopped being angry about a year or so ago because it's obvious that they just don't give a shit any more. Or, more specifically, the Boston Red Sox are obsessed with winning their way. And that way involves not being underwater on any contract at all.
They have 300 people in their front office all supposedly working towards the goal of keeping ownership happy and not straying from the Red Sox way. The amount of people in the FO is fucking insane to me, I don't know how you make any decisions -- never mind at the speed it takes to run a professional sports team -- with that amount of people weighing in on transactions. And I get that it's not 300 people chirping about whether to sign Fried or Soto, but their managers and their manager's managers are presumably giving Breslow report after report about players' worth and I'm sure some of those slide decks contradict one another, so I'm sure there's all sorts of FO jockeying for position, etc.
The point is Breslow probably has too much information which seems to be handicapping his ability to read the market, make a decision and make a decision quickly. I'm waiting for the point where he's just so frustrated and just says, "Fuck it" and trades Roman Anthony to the Rangers for Jacob DeGrom.
The problem with the Red Sox way is that this isn't how big market MLB teams think any more, it's the opposite actually. The Dodgers, the Yanks, the Padres, the Mets, the Rangers, the Phillies (among others) know that pretty much all MLB contracts are dumb. The money is dumb. The production that you're going to get five to seven years down the line is dumb. But it's the price of doing business today. If you want to win now you have to spend today and not worry about tomorrow. Is that a good financial philosophy? Yes and no. It seems to work for most of the teams that I listed (they've made the playoffs more times and have had more success than the Sox have since they adopted this philosophy) but as a person who has a mortgage and kids going to college, it wouldn't work for me. But John Henry and the Sox are different, they don't have to really worry about the future since owning the Red Sox is akin to printing money.
Until they do so, the Red Sox aren't going to change. They aren't getting Burnes, I doubt that they'll get Flaherty and I think that trading one of the big five for Crochet or anyone else scares them to death. It's going to be another winter of bargain bin shopping and the Sox asking you to squint and maybe you'll see a pitching staff that won't break down in July and August. By that time the Celts and Bruins seasons will be over and the Pats will be starting up (maybe with the number one pick in the draft), so no one will give a shit about another lost Red Sox season.