Here's an outtake from the USA Today story
Standing outside of UCLA’s locker room after the Bruins’ 77-68 victory over Washington State, Ball greeted UCLA head coach Steve Alford in inimitable style.
“Steve Alford!" Ball boomed. “Hey, man, you all right? I got some tissue for you."
It was Senior Night, and Ball said he’d spotted tears in Alford’s eyes during the pregame ceremony when Alford’s son Bryce, a senior guard, walked across the arena floor.
“To make me cry,’’ LaVar Ball said, “you’ve got to hit me with a 2-by-4."
The punchline triggered laughter from Ball’s entourage, and an intriguing entourage it is. The members include:
► Darren Moore, a family friend who LaVar said he has paid to live in Westwood this season and keep tabs on Lonzo. Moore said he has attended every UCLA practice and UCLA road game.
► A photographer and videographer chronicling the life of LaVar Ball and his boys for a potential TV show.
► Alan Foster, a family friend who said he is helping develop a signature basketball shoe to be sold under the family’s apparel line, Big Baller Brand, that drew scrutiny from the NCAA.
On the the web site, bigballerbrand.com
, the family sells T-shirts for as much as $60, hoodies for as much as $70 and hats for as much as $100. In February, LaVar said, UCLA told him he would have to remove a photo of Lonzo from the website or else Lonzo’s eligibility would be at risk.