EEI also used to pull in all of their numbers on various frequencies across New England IIRCAccording to Finn’s follow-up, WEEI beat the sports hub 12.6 to 12.4 in the morning. Sports Hub is claiming victory because they disregard m the 0.9 share that listen to Kirk and Callahan on the 103.7 frequency in the Boston metropolitan area. Counting only 93.7 listeners, Toucher and Rich wins 12.4 to 11.7. I think that’s pretty disingenuous, but it’s hard to feel bad for WEEI, as they used to ignore WBZ-FM’s streaming numbers when it better fit their narrative.
At the end of the day this is all a d*ck measuring competition in pursuit of advertising dollars.