I thought that video was entertaining, and I don’t think I’m the intended target audience, as a white dude who started following the Celtics in the early 1970s,
JB shouldn’t be counting on winning MVR, but he’s not an embarrassingly bad rapper. The other rapper, who I didn’t know previous to this collab, is pretty good. The production values on that video is high, and the typical rap video content of luxury cars, clothes, shoes, girls, etc should make it an appealing watch to those who started watching basketball when JB had a high top fade.
Plus he got to expropriate the phrase Just Do It, to mess with Nike.
Also, Dana Barros is the best Celtics rapper, and one of the best from the era when so many players were trying to be rappers.