It may seem sparse but it's thorough. I signed up and have only been reading Celts and Sox stuff, not a Pats fan, and def feel like I'm getting my money's worth. SoSH and another C's website, BSJ and Celtics Blog gives me pretty much all I need on the Celts.
This is a nothing ad and doesn't hurt them at all. If they are this small and not noticeable good for them to make a little extra money.
That's what we are talking about as "the ad". This doesn't take away anything from the site.
Maybe crossover .com/ BSJ potential?
I also get a full page width banner ad between the headline story and the list of recent stories below that . This one isn't a big deal, but will see if they keep rolling out more.
Well, that's a take! Why do you say the staff was bloated? There was only 1 or 2 people assigned to each major team, right?
7 people plus the substitute teacher from Mashpee, Loyko, on 8100 customers who are paying between $2.08 and $4.99 per month, not inclusive of the lifetime members. He built a company before he built a business, unless he's capitalized to survive that much payroll and travel. You could make the case for that approach if he had the requisite growth in subscriber count, but he flat-lined after 45 days or so. DK got the subscriber base built before he started adding headcount. Unless you have unlimited resources you have to spend into demand, not what Bedard is doing.
I'm assuming the calculus was that he had to have each of the four major Boston teams well covered (McAdam, Price, Robb, McDonald). I don't think that's outlandish. Who's subscribing to BSJ without, say, a Sox or Bruins writer? The other two are Flynn and Benzan, right? I'm guessing they aren't FTEs. Maybe that's a waste of money, but who knows, it could be very little.
I thought I covered that when I wrote, "You could make the case for that approach if he had the requisite growth in subscriber count, but he flat-lined after 45 days or so."
Kind of hard since spring training starts in Feb and playoff hockey can run into June
He had to have an editorial staff covering the four teams before he launched though. Why would any Bs or Cs fan subscribe if coverage was paltry? He couldnt have hoped to grow subs if he didn’t have enough volume of content to do so. Again, start-ups run in the red. I really don’t understand what agitates you about a well worn business model he is following. And it’s not like he hired 20 writers. He has 4 FTEs.
I don’t understand how having one person cover two teams is at all feasible, given that the whole point of subscribing to a site like BSJ is to get a high volume of in-depth coverage. Every regular season among the big 4 sports overlaps AND each one requires copious off season coverage as well.
Fluto's at The Athletic now as well. I think I'm going to sign up with that one.
My guess is that he felt no loyalty to the site and wasn’t exactly thrilled he got pulled off the road while Bedard and McAdam both went to spring training in person. Combine that with Bedard’s general shittiness and the writing seemingly on the wall for the website, I don’t blame him for jumping.
I think it was only because Sean McAdam was off and Revs beat writer Sean Sweeney was covering the Sox this weekend. Bedard has also filled in for McAdam a few times.
Is there a place to see that? Regardless, you sound almost pleased about that fact.
This hastily put together chart used numbers between this thread and a Twitter search.
