I'm with you to a certain extent. However, I take issue with Klosterman's unstated premise that a band's artistic sights don't matter; that naked commercialism is as respectable and laudable (or, perhaps more accurately, is identically irrelevant) as a band like the Kinks who, yes, may have had some dud albums, but who at least failed in a spirit of artistic exploration. I mean, Kiss repeated themselves again and again (oftentimes in a literal sense by re-releasing songs multiple times), only changing when they designed to become more commercially viable. To me (and, i think, to most KISS non-fans), that doesn't mean that KISS tapped into some undeniable "truth" of Rock and Roll, it means that KISS tapped into the most cynical and boring side of Rock and Roll, and their music is inherently less interesting as a result.
Klosterman's rankings (A, A+,A...) are, he even admits, those of a hard-core Kiss fan. And, that's great, but can't be taken seriously to anyone who isn't already a big KISS fan who is in the mood to be charitable. I could easily say "Hey, I'm a huge Rolling Stones fan, and you know what? Steel Wheels gets a lot of shit, but it had a top 10 hit, and despite slick production, really had some surprisingly tight songwriting and convincing Jagger singing and guitar work from Wood/Richards. A-". Just because I'm a big fan doesn't make my review any more "right" than the dozens of critics who disagree. If anything, it devalues my opinion, and my obvious dismissal of criticisms makes my opinion less credible.
I think that was Klosterman's deliberately, unashamedly, biased review of Kiss. And that's fine; he's entitled to that. But I also reject the idea that one's personal bias creates reality; yes, it doesn't matter what other people ("The Critics") think when it comes to what you, personally, love. But on the other hand, you loving something really, really, hard doesn't make that which you love objectively better, either.