- Feb 7, 2019
Terrestrial radio doesn't make as much any more. They are one market darlings. I'm sure they have endorsements etc. but people comparing D&C grandfathered-in salaries from 10 years ago don't realize the haircut terrestrial radio has taken in the face of podcasting, satellite radio and other alternative forms of entertainment via smart phones. They do extremely well I'm sure, but I just don't know if a one market fm drive-time show still means what it used to.