QUOTE (TomRicardo @ Jun 15 2010, 01:09 AM)
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Because you are talking millions more of televisions. Big 12 simply doesn't have any major market that Texas couldn't have on their own where Pac 12 has Denver, LA, San Francisco, and Seattle.
Big 12 has only two major markets which will follow Texas wherever they go.
But the Pac-10 wouldn't allow Texas to have its own cable sports network, so all those West Coast markets are irrelevant with the Longhorns making $20 million per season -- the same as everyone else.
In the Big 12, Texas benefits from unequal revenue sharing, so it will make somewhere between $20 million and $25 million. Add the Longhorns' new network on top of that, so another $3 million to $5 million. And there will be reduced travel costs across the board with the Big 12.
Personally, I can think of worse things than a conference playing a true round robin in football, or a double round robin in basketball, with a 10-team setup. Teams like KU will likely be guaranteed Texas or Oklahoma at home every season; in the Big 12, it wasn't a guaranteed to get Texas, OU or Nebraska. And in basketball, I love the thought to KU and Texas, or K-State and Baylor, playing a home-and-home series.
Texas might run the conference, but if KU can draw SEC money each season like they say this deal will do, so be it. That $14 million to $17 million per season will help a ton. I just wonder what it means when you comb through the fine print in tiny type at the bottom of the page.
