The University of Texas is the biggest college sports program in the United States. It generates more revenue and more profit than any other program. UT is good to great at every varsity sport. A student body of 50,000. Over 10,000 people per year get a degree from Texas, and most of them stay in Texas and end up rooting for the 'Horns for the rest of their lives. It is far and away the largest seller of merchandise and gear among college sports programs, and among the largest sellers of branded merchandise in any sport in the world.
And I disagree with the assertion that Texas has driven away their conference mates. The progression of the Longhorn Network was as follows: the idea of a Big 12 network is floated, but shot down. Texas then approaches Texas A&M about a "Lone Star Network" on a 50:50 basis. Aggy says no. So Texas, recognizing the future of college sports is in building growth and revenue by promoting the brand through television, starts up the Longhorn Network. How is Texas the bad guy here? Because William Powers and DeLoss Dodds had the foresight to see where the world of college sports is going and shape their institution to take advantage of that? Texas A&M bears much more responsibility for destroying the traditional rivalry by acting like a whiny baby and running away from the Big 12 rather than building a strong program or having the foresight to participate in a television network. So screw them. College football is changing in ways that no one institution can control. I think many traditional rivalries will fall by the wayside in the upcoming restructuring of college football, which is kind of a drag, but it will happen.
First, let me say I have no dog in this fight, this is just indifferent observation.
You don't see how the first of these two statements causes the second? Texas is the big fish that is growing larger, and the pond is getting smaller and smaller. Forget the money. Competitively speaking, why would you want to be in a conference with a team like that?
The conference has made three big decisions that benefit Texas. The revenue split favors the big teams; If they make so much money, why does Texas need to receive more money from TV than the other teams? Bama doesn't need more money than Miss. St; Ohio State doesn't need more money than Indiana. So what gives? Why are they so adamant about getting more money, especially when they have LHN. The big schools in other conferences realize they need healthy, trusting partners to sustain a quality league, but Texas doesn't see that.
Which brings up another thing: to stay together, the Big 12 allows Texas to go and make LHN. I know they had options with TAMU, and TAMU is blind to not see how it would benefit them, but Texas is the one that went through with it. No other league would allow it. BYU and ND are the only other schools with their own network, what league are they in?*
Nebraska saw that major decisions always catered to Texas, like the Big 12 CCG: for years it had alternated between Dallas/Houston/San Antonio and Kansas City/St. Louis. Then Jerryworld lands a multiyear deal host it, which again favors Texas. Maybe Nebraska wins the game one of these last two years if Texas or Oklahoma had to travel more.
* I think Texas has a fairly straightforward avenue to football independence: form a league out of SMU, Rice, UTEP, Houston, New Mexico, Tulane, Louisiana Tech, Tulsa and maybe North Texas. These teams and Texas can play in other sports, and Texas plays four of them in football and then a national schedule otherwise. It's a similar set-up BYU has with the WAC. Heck maybe they could bring in Air Force and BYU (non-football), the latter if they don't get into a BCS league