Channel 7 Losing NBC Affiliation in 2017

weeba

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http://www.bostonherald.com/entertainment/television/2015/12/nbc_dials_up_heat_ch_7_set_to_lose_network_affiliation_in_2017
Boston television is headed for a seismic shakeup in 2017, when NBC programming moves from Channel 7 to a new station called NBC Boston — which will air on WNEU (Ch. 60) — and the powerhouse network is already assembling a news team that includes just-departed 7News weatherman Pete Bouchard.

According to a source with knowledge of the deal, NBCUniversal already has informed Sunbeam Television, which owns Channel 7, that they will not be renewing the station’s NBC affiliation when their contract runs out at the end of next year.
 

Hendu for Kutch

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Can't they just go back to being 4 and 7 can be CBS. I really never got that straightened out.
I also still have to think hard about which is which. It's compounded by the fact NBC lost AFC rights and CBS picked them up shortly thereafter, so the Patriots have been on Channel 4 pretty much throughout.
 

joe dokes

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Sunbeam Television is a horrible outfit based in Miami. Even among the general "if it bleeds it leads" mentality of local news, Sunbeam stood out.
And since it only matters to a few people anymore what "channel" (7 v. 60) they are on, it can only get better.
 

Senator Donut

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People without cable are going to be without NBC, unless they live on the north shore. I've never been able to pull in Telemundo near Boston on my antenna.
 

John Marzano Olympic Hero

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I also still have to think hard about which is which. It's compounded by the fact NBC lost AFC rights and CBS picked them up shortly thereafter, so the Patriots have been on Channel 4 pretty much throughout.
This messes me up sometimes too. When did they make that switch? It had to be in the late 80s/early 90s, right?
 

Haunted

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As someone who cut the cord... oh well. No more NBC anything for me.
 

8slim

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As a media guy this is pretty fascinating. Shows how valuable owned and operated stations are to networks vs. affiliate stations.

Cable penetration of households in the Boston market is 95% (includes cable, satellite and telco), which is very high compared to other top markets in the U.S. I would expect that NBC will see a ratings decline by moving to a UHF station -- though it'll be interesting to see if they negotiate a better channel position on cable systems for their new station. Still, the economics will be better for them to own, even with somewhat lower ratings, then to affiliate with channel 7.
 

moondog80

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According to wikipedia, it was 1994. Over 20 years and it still mixes me up. Those formative years are a bitch to overcome.

The same thing happened in Providence around the same time. Which is also when all the AAA teams started switching affiliations (except for Pawtucket). Must be Clinton's fault.
 

8slim

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I'm sure Comcast will give them a sweetheart deal, given that they own NBC.
For sure. Is Comcast the biggest cable provider in the Boston area? My mom lives in Foxboro, where I grew up, and she has Comcast. But wasn't sure if there are other big players in the area.
 

EddieYost

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I also still have to think hard about which is whic"h. It's compounded by the fact NBC lost AFC rights and CBS picked them up shortly thereafter, so the Patriots have been on Channel 4 pretty much throughout.
Same here. The double switch confused the heck out of me. I have to think it through like this: "The Pats should be on NBC, so they are on CBS. CBS should be on channel 7, so CBS is really on 4".
 

mauf

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As a media guy this is pretty fascinating. Shows how valuable owned and operated stations are to networks vs. affiliate stations.

Cable penetration of households in the Boston market is 95% (includes cable, satellite and telco), which is very high compared to other top markets in the U.S. I would expect that NBC will see a ratings decline by moving to a UHF station -- though it'll be interesting to see if they negotiate a better channel position on cable systems for their new station. Still, the economics will be better for them to own, even with somewhat lower ratings, then to affiliate with channel 7.
95% of households probably translates to something like 99% of TV viewing hours -- people who don't have cable or satellite generally don't watch much TV.

The question is what happens to NBC's ratings in Boston as cord-cutting spreads (assuming it continues to do so) and that 95% figure drops. I wonder if they anticipate having a live-streaming solution widely available by 2017.
 

MuzzyField

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As a media guy this is pretty fascinating. Shows how valuable owned and operated stations are to networks vs. affiliate stations.

Cable penetration of households in the Boston market is 95% (includes cable, satellite and telco), which is very high compared to other top markets in the U.S. I would expect that NBC will see a ratings decline by moving to a UHF station -- though it'll be interesting to see if they negotiate a better channel position on cable systems for their new station. Still, the economics will be better for them to own, even with somewhat lower ratings, then to affiliate with channel 7.
Isn't it more transmitter location and power versus UHF/VHF?
Plenty of stations lived to regret keeping their VHF position after the digital transition, particularly the low-VHF positions. It didn't help that many broadcasters, knowing the vast majority of people weren't receiving their programming OTA, went cheep on their new transmitters. Eventually serving a growing segment of cord-cutters sure wasn't in their calculus. Beyond the upcoming spectrum auction cash-out window, the potential of ATSC 2.0 has to be playing a role in keeping television broadcast spectrum so valued.
 

8slim

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95% of households probably translates to something like 99% of TV viewing hours -- people who don't have cable or satellite generally don't watch much TV.

The question is what happens to NBC's ratings in Boston as cord-cutting spreads (assuming it continues to do so) and that 95% figure drops. I wonder if they anticipate having a live-streaming solution widely available by 2017.
As cord-cutting spreads local channels might be screwed, IMHO. People that don't value cable, but who *do* value "TV", largely are viewing SVOD (subscription video on demand) services such as Netflix, Hulu, HBO Now, etc. Those viewers are likely to get their broadcast prime time content from SVOD, not local over-the-air stations. And since local broadcast news skews heavily older demographically, there's little incentive for younger cord cutters to go out of their way to watch OTA stations at all (meaning, via HD antennaes).
 

8slim

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Isn't it more transmitter location and power versus UHF/VHF?
Plenty of stations lived to regret keeping their VHF position after the digital transition, particularly the low-VHF positions. It didn't help that many broadcasters, knowing the vast majority of people weren't receiving their programming OTA, went cheep on their new transmitters. Eventually serving a growing segment of cord-cutters sure wasn't in their calculus. Beyond the upcoming spectrum auction cash-out window, the potential of ATSC 2.0 has to be playing a role in keeping television broadcast spectrum so valued.
For sure, I was using UHF as shorthand for lower power transmission.
 

Hendu for Kutch

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Same here. The double switch confused the heck out of me. I have to think it through like this: "The Pats should be on NBC, so they are on CBS. CBS should be on channel 7, so CBS is really on 4".
I can't tell you how happy it makes me to hear someone else go through this weekly struggle. I literally feel a little less alone now than I did yesterday.
 

ifmanis5

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I can't tell you how happy it makes me to hear someone else go through this weekly struggle. I literally feel a little less alone now than I did yesterday.
Agreed. I don't live in Boston anymore but I still have to do some amount of corrective math to re-figure out which station carries which network. Amazing how some habits/mindsets are hard to break.
 

JimD

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I know it's a relic from another era, but having one of the 'Big Three' networks broadcasting on a UHF channel just seems like it's below a major city like Boston.
 

Brohamer of the Gods

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The Wiki page for WNEU says they have a sister repeater station in Boston that is licensed on channel 46 and they are in the process of building a transmitter.
 

Fisks Of Fury

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I can't tell you how happy it makes me to hear someone else go through this weekly struggle. I literally feel a little less alone now than I did yesterday.
Thank goodness this support group is forming here for this. I still have a TV Guide view hardwired in my head of primetime schedules:
CBS 3, 6, 7
ABC 5, 9, 12, 40
NBC 4, 10, 22
 

MuzzyField

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I know it's a relic from another era, but having one of the 'Big Three' networks broadcasting on a UHF channel just seems like it's below a major city like Boston.
Most of the stations are already UHF (post-digital transition) they just mirror to their old channel number and your TV displays it as such.
 

NortheasternPJ

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Why is that?
If they put it on 801 or whatever for comcast, I don't care what the channel number really is.

I hated Channel 7 News, so this can only be a good thing. BREAKING NEWZ!!!! CAT FOUND IN TREE! BREAKING NEWS! IT"S GOING TO RAIN. FIRST ON 7! TOMORROW IS SATURDAY!
 

NickEsasky

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I will say this. Channel 7 news had the hottest morning anchors and staff. Dylan Dreyer, Anne Allred, Kayna Whitworth and now Jadiann Thompson.
 

Ale Xander

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Still am confounded as to the practicality of this.
Just means Pete is taking a 2 year vacation?

Him and Bri are best things WHDH has(d).
 

Senator Donut

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As a media guy this is pretty fascinating. Shows how valuable owned and operated stations are to networks vs. affiliate stations.
Which seems weird to me because Fox just sold its O&O in the Boston market to Cox.
 

Lose Remerswaal

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I also still have to think hard about which is which. It's compounded by the fact NBC lost AFC rights and CBS picked them up shortly thereafter, so the Patriots have been on Channel 4 pretty much throughout.
This messes me up sometimes too. When did they make that switch? It had to be in the late 80s/early 90s, right?
I still turn on Channel 4 for SNL sometimes. Thank goodness I'm recording it on the right channel at the same time.

I will say this. Channel 7 news had the hottest morning anchors and staff. Dylan Dreyer, Anne Allred, Kayna Whitworth and now Jadiann Thompson.
Isn't former Red Sox pitcher-dater Sarah French back on in the morning?
 

NickEsasky

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Isn't Sarah married to one of the weather guys?