Blackberry has announced they're leaving the consumer market and "RIM said it will return to its roots and focus on business customers, many of whom prefer BlackBerrys for their security."
How big is that market?
I have a BB but it's gone the next time I need a new phone. In my company, maybe one other person has one. Most everyone else has an iPhone or similar. How much longer do you guys think RIM has before they go under? Two years?
They realize they are dead in the consumer market. NOBODY who buys a phone today for personal use buys a Blackberry. Blackberry has come out and said they are leaving a business they aren't even in.
It is solid work on their part.
RIMM feel very much like Kodak in the early part of the 00's or IBM in the early 90's. Kodak's, "We don't need to focus on digital photography yet," was a historic blunder and precipitated the company's bankruptcy. Whereas, IBM's, "We are getting out of these diverse DRAM, commodity type businesses and focusing on software and servicing the software," strategy caused the company to have one of the better runs for any huge company in the past 20 years.
RIMM's, "We don't need to focus on Apps and phone function, we have EMAIL and we PWN EMAIL!!!1111!!," strategy feels more like Kodak's than IBM's. There is nothing exciting or revolutionary about RIMM. They don't do anything particularly well anymore.(the Good Email app works on any phone and is just as secure as Blackberry AND you don't have to carry two phones) And their products suck in an unbelievably competitive industry that is doing amazing things every month.
Even PALM, at the end, was still doing some things decently well. Well enough to sucker HP into buying them. I can't see why any major phone company would buy RIMM at anything more than 7-8 dollars a share and that is just for the patents. Enterprise value of RIMM is less than zero.