https://www.denverpost.com/2018/03/06/peyton-manning-sells-papa-johns-locations/Peyton Manning sold off his stake in 31 Denver-area Papa John’s locations two days before the NFL dropped the pizza chain as its official pizza sponsor.
Clearly the owner of PJ's, who is tight with Peyton (and a horrible person and also the reason why NFL is cutting ties with PJ's in the first place), tipped him off before being dropped by Roger and Peyton sold. Obvious case of insider trading.
I'm sure this will all be fairly adjudicated in a court of law with all parties held accountable and Peyton's 'aw-shucks' public persona will be permanently smeared forever. Also, this story is not being reported by ESPN as of yet since they still need him for MNF.