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NFL's Declining Viewership: One Slice at a Time

Discussion in 'Blinded by the Lombardis: Patriots Forum' started by tims4wins, Sep 20, 2016.

  1. HowBoutDemSox

    HowBoutDemSox Member SoSH Member

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    3,154
    Another year, another drop in ratings:
    https://profootballtalk.nbcsports.com/2018/09/07/ratings-way-down-for-nfl-opener/
     
  2. Harry Hooper

    Harry Hooper Well-Known Member Lifetime Member SoSH Member

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    24,720
  3. axx

    axx lurker

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    6,037
  4. bsj

    bsj Renegade Crazed Genius SoSH Member

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    16,914
    Does all.of this eventually help Sunday Ticket get to cable? Or is it a completely different issue?
     
  5. Brand Name

    Brand Name thinks there's no 'i' in denial Staff Member Dope Lifetime Member SoSH Member

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    2,351
    Left without commentary, posting this bit to give a slice of what the casual fan is thinking, with respect to thoughts/response of the possible (eventual?) 2021 lockout. This passage was also chosen because he's also someone who doesn't exactly share the majority of the SoSH perspective on some specific matters:

    The rate things are going, if there is a lockout, then a dork [sic] age for football would be confirmed; already, high schools are dropping the sport, college football has a lot of issues from money trumping tradition to national championship controversies, from garish uniforms to dishonest coaches and ADs, and then you have Colin Kaepernick opening up Pandora’s box. So just enjoy it now before things get worse.
     
  6. Papelbon's Poutine

    Papelbon's Poutine Homeland Security SoSH Member

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    17,205
    Could you expand a bit on "national championship controversies" and "garish uniforms", in college?
     
  7. Brand Name

    Brand Name thinks there's no 'i' in denial Staff Member Dope Lifetime Member SoSH Member

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    2,351
    Regarding championship controversies, from what I know of this guy, he was fully adamant that not only was UCF deserving of a seat at the CFB table last year but they were the best football team in the NCAA, by a fairly wide margin.

    Regarding garish uniforms, this was the response I just got back:
    Some schools' uniform designs this decade have been terrible; take a look at a recent Maryland uniform, for example, and you'll see what I mean. Other schools have had ugly designs; Miami (OH) had a terrible helmet design earlier in this decade, for example. Even worse, schools have gone with multiple helmets over the course of a season in addition to multiple uniforms; Oregon is the biggest sinner in that category.
     
  8. Kliq

    Kliq Member SoSH Member

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    8,639
    On the contrary; while the ratings may be on a downward trend; the overall decline in traditional television viewership has allowed live sports content to become even more valuable to networks. Delivering consistent, weekly ratings, even if their down from the heights before, is key to these networks and they’ll shell out bigger contracts during the next round of negotiations. Just look at the recent deals UFC and WWE have signed; which were both significant raises over their previous deals despite lower viewership.
     
  9. Papelbon's Poutine

    Papelbon's Poutine Homeland Security SoSH Member

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    17,205
    Ok, I thought that was your take on it, I didn’t catch any context on the comments who is this person? He sounds like ‘old man yells at cloud’.
     
  10. Brand Name

    Brand Name thinks there's no 'i' in denial Staff Member Dope Lifetime Member SoSH Member

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    2,351
    Basically my point here was to show the casual fan thoughts on these matters, since, let's be honest, by fan devotion, this is who the NFL needs to market itself towards on the broader level.

    He's someone who I have added on social media but find that kind of beyond the point here.

    If he's representative of a demographic the NFL needs to hit (and they do, he's late 20s) then I think it raises some questions of how you market to this subsection of fans, be their claims and understandings be accurate or not. If they think the NFL is declining for reasons XYZ, what's the likely subsequent reaction by the league? Is there such a cycle here with perceptions by various player actions, where confirmation bias exists and results?
     
  11. axx

    axx lurker

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    6,037
    The big difference is though that the current NFL TV deals are absurdly expensive and it's pretty much a money loser outside of the SB. Have to think the networks aren't going to be willing to take such heavy losses anymore. I could see Facebook/Amazon/Yahoo taking over for ABC/ESPN but I can't see them shelling out anywhere near what the Mouse is paying.
     
  12. Papelbon's Poutine

    Papelbon's Poutine Homeland Security SoSH Member

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    17,205
    I understood your point and I wasn’t asking how you knew him, I was asking - to your last point here - if it actually is someone the nfl should be worried about losing. I’m not sure why asking for context is beyond the point. Were this an 80 year old man, that’s a little different no?
     
  13. HomeRunBaker

    HomeRunBaker bet squelcher SoSH Member

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    16,905
    Agree with this. Look back just 8 months to FOX paying $650m for the rights to Thursday Night football, up from the previous deal the NFL had for $450m. In todays uncertain television market, the NFL brings certainly even if it is not at the ridiculous levels of several seasons ago. There is a ton of value in this live product as evidenced by this FOX contract.
     
  14. nolasoxfan

    nolasoxfan Member SoSH Member

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    FWIW: Once upon a time, I was an every Sunday fan. Now, I might—might—flip a Sunday game on if I’m on a treadmill at the gym. Otherwise, I don’t watch at all. Cutting cable next month, as well. One data point in a sea of millions.
     
  15. kenneycb

    kenneycb Hates Goose Island Beer; Loves Backdoor Play SoSH Member

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    12,096
    Do you have anything showing that it’s a money loser? Legitimately curious because I haven’t heard that before and I have zero sense into how ad sales have transformed over the last few years.
     
  16. Papelbon's Poutine

    Papelbon's Poutine Homeland Security SoSH Member

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    17,205
    Can I ask a follow up? Any kids since then? Job changes? Lifestyle? Marriage or SO?

    When I was younger and single I watched every Sunday, paid for the ticket or went to a bar, dropped money on gambling and/or food and booze (if at a bar) and I’d sit through all three time slots.

    Now? I’m 38, don’t want to waste the money and moved back to my teams market; I’m engaged and work a more normal schedule. I don’t gamble anymore. I don’t have time (or inclination) to do fantasy. I don’t have time between the wife, family and work to spend 11 hours every Sunday, I’ve got too much shit going on. I watch the Pats most every week and that’s it; if my group wants to play golf I can catch the recap or tape it. But it’s not over some disgust with the league. I, well, just don’t follow it as much. I have other things that take up my time and attention. Sometimes people’s patterns just change.
     
  17. tims4wins

    tims4wins PN23's replacement SoSH Member

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    19,921
    I’m in a similar boat PP. 37, married, 3 kids, life is just different. 9-10 years ago I was single and watched 10 hours of NFL every Sunday. No more. And it’s mostly due to my life, although the league disgusts me.

    Edit: and to be perfectly honest, I do kind of miss those days. They were so care-free, every Sunday was a blast (unless the Pats suffered a rare loss). I love my life today, my family, etc., but it was fun while it lasted.

    On the flip side, my dad is probably as into it as he has ever been. He's been an empty nester for a while now; he has little better to do than watch football all day on Sunday. So maybe there will be a return to that level of viewing for me. But I kind of doubt it, as by the time I'll be ready for that, I'm not sure the league will exist.

    TL;DR: I'd probably watch more if I could
     
    #917 tims4wins, Sep 8, 2018
    Last edited: Sep 8, 2018
  18. axx

    axx lurker

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    6,037
    No (too lazy) but you can be assured the networks in years that they don't have the SB lose money.

    Sunday Ticket is the same way; although you can argue that DirecTV's entire existence is based upon having it. I am sort of curious as to what AT&T thinks of it now.
     
  19. patoaflac

    patoaflac Member SoSH Member

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    941
    I believe this is happening to all of us. Today’s life is not as tranquil as it was 30 years ago. There are a lot of things to do for entertainment (to begn with every sport event is on tv), but also life is much more complicated; more traffic in cities, more job travels with delays at airports, more insecurity, etc. One dedicates a lot of time to many issues, there is not so much time for watching a specific sport.
     
  20. nolasoxfan

    nolasoxfan Member SoSH Member

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    2,931
    No major life changes, except losing my dog, which I consider a major life event. Broke my heart.

    I have followed the NFL since I was six years old. I just don’t enjoy watching the product anymore, and I can’t convince myself that it deserves my time.

    I watch the Pats in the playoffs, but even then it is while I’m in the gym or maybe at home putting around with the tv on in the background.

    I think the product has become stale and I really don’t like supporting a group of reactionary owners. Just one persons view, and I realize I am neither the target market nor the norm.
     
  21. joe dokes

    joe dokes Member SoSH Member

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    12,009
    Isn't football still relatively highly ranked programming due to across-the-board viewership splintering?
     
  22. ifmanis5

    ifmanis5 Member SoSH Member

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    32,443
    It sure is, even in the key demo: https://deadline.com/2018/05/2017-2018-tv-series-ratings-rankings-full-list-of-shows-1202395851

    2017-2018 Broadcast Season Rankings – 18-49 Demo

    Rank
    program network rating
    1 NFL Sunday Night Football NBC 6.2
    2 This Is Us NBC 5.4
    3 Roseanne ABC 5.0
    4 NFL Thursday Night Football (CBS+NFLN) CBS 4.5
    5 The Big Bang Theory CBS 4.4
    6 NFL Sunday Night Football Pre-Kickoff NBC 4.3
    7 NFL Thursday Night Football (NBC+NFLN) NBC 4.0

    Even with the NFL down, and everything overall down, the NFL still performs very well in comparison to all the other options.
     
  23. Reverend

    Reverend for king and country Lifetime Member SoSH Member

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    37,255
    Plus, I mean, corrections officers will tell you that even most of the most hardcore prisoners mellow out around 40.

    Why should we be surprised that rabid fandom for violent contact sports--or any form of aggressive physical competition--recedes in regular folk too?

    Of course, the ramifications of this for Tom Brady and some of his recent comments about not having as much fun are... potentially interesting.
     
  24. luckiestman

    luckiestman Son of the Harpy SoSH Member

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    10,391

    Because it is awesome. I just wish they could make their money without a bazillion commercials.
     
  25. Devizier

    Devizier Member SoSH Member

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    9,261
    I remember the time when network programming couldn't even sniff the NFL.

    Things are changing.
     
  26. cheech13

    cheech13 Member SoSH Member

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    984
    https://awfulannouncing.com/cbs/sup...night-rating-for-a-super-bowl-since-2009.html

     

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