It also means that people aren't going to sit around and watch football just for the sake of watching football. They'll watch games in which they have a rooting interest but probably not a ton more than that. I think the NFL made a huge mistake in trying to get into as many windows as it has. Games between mediocre teams have always been a slog (remember the infamous Bills-Jets "no announcer" games?). But in the past, those games have been limited to markets who had rooting interest. Now, with all of these windows to fill, the NFL has to show these terrible games - i.e., Dolphins Ravens - to a national audience, and people just don't want to watch that. Plus, almost all of the good QBs are either retired, retiring, or hurt. Who wants to watch Matt Moore versus Ryan Mallett during prime time?