MLB Playoff start times and its declining viewership

soxhop411

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I rarely agree with "mad Dog". But he is spot on here...


MLB viewership skews older than any of the other major professional sports, and not only has MLB decided to have playoffs starting so late to the point where most younger fans on the east coast would already be sleeping, they put in on cable, which is unwatchable for cord cutters.
 

Scoops Bolling

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I know my folks didn't catch the endings to the games in Houston, and I rather doubt they were alone.

That said, the cable complaint is a bit hollow. Don't the NBA and NHL do the exact same thing?
 

The Gray Eagle

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My kid is in 4th grade I would be shocked if there was a single kid in his entire elementary school who watched the end of any Sox playoff game live this year.

If they aren't watching the local team's playoff games, they sure as hell aren't watching the other games.
 

Hendu for Kutch

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My kid is in 4th grade I would be shocked if there was a single kid in his entire elementary school who watched the end of any Sox playoff game live this year.

If they aren't watching the local team's playoff games, they sure as hell aren't watching the other games.
Same here, my son is also in 4th grade. And despite being excited about it, he's watched no more than a few innings of night games. If the game started at 7:00, I could justify letting him stay up to watch. But post-8:00? Can't do it because there's no chance the game will end anywhere near a justifiable time.

Also, the last few days I've gone into work and nobody else watched the whole game, or even very much of it. Granted, they aren't die hards. But they are interested in the Sox and like talking about them, but they aren't going to walk around feeling like shit all day to make it happen.
 

Cellar-Door

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The idea that a game should start in the middle of the work day is idiotic. Yeah, it sucks that games end late, but starting games like he suggests in the middle of the day on a Thursday is something only a person who doesn't have a real job thinks is smart.
 

luckiestman

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I made a comment about this elsewhere. The LCSs being on joke ass channels at joke ass times is a disgrace
 

Maurice09

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I get up at 530 every weekday for work. The only full games I saw were Saturday and Tuesday and I stayed up late last night for the clincher.
It’s ridiculous and it has to change but realistically I don’t know how.
 

Mugsy's Jock

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While the naysayers (and dads) can position the late starts as evil baseball barons chasing the almighty dollar, it’s also true they’re just trying to get the games seen by the most possible people. More people = more ratings = more revenue... but more people is a good thing too.

I totally empathize with all the dads — my little guy never forgave him for making him go to bed at 11 on a school night in 2004 when he was 9. But folks in further west time zones also shouldn’t have to sacrifice work days to follow their home teams.
 

Marciano490

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It’s not the start times, it’s these games taking forever. 8 or 9 pm is fine if the games are under 4 hours. It can’t be that hard to fix.
 

luckiestman

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It’s a little bit of both. Missing the beginning is better than missing the end if a choice has to be made.
 

Ale Xander

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Games should start at the same time as the regular season, just after 7PM local for weekdays, 4PM on Saturdays, and 1:35 on Sundays. Maybe 8PM on Friday is ok
 

Monbo Jumbo

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"Please excuse Monbo from school at 12 noon today. He is going to the World Series."
My dad, 1967.

Today's kids are tomorrow's ticket buyers. Their eyeballs have more residual value. They are the long term audience!!
 

timlinin8th

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My kid is in 4th grade I would be shocked if there was a single kid in his entire elementary school who watched the end of any Sox playoff game live this year.

If they aren't watching the local team's playoff games, they sure as hell aren't watching the other games.
Is this really that different than in the past? I didn't get to watch most of the 1986 World Series as an 8 year old because of late start times, and distinctly remember my Dad coming to wake me up to watch the end of Game 6 when he thought the Sox were going to win and I think it was something like 11 o'clock? Didn't effect my adult baseball viewership any.

I've often wondered about the "viewership age" stats and if that is influenced by older people being more likely to watch EVERY game where the younger viewership is more scattered across individual games. Has anyone ever tried to determine how many discrete viewers an entire series or season of baseball gets? I'd imagine trying to parse that kind of data is probably near impossible. (Kind of like with websites where discrete users are more important than individual page hit stats oftentimes)

No argument from me that there is too much between pitch dead time and pace of play needs to be addressed though, that has been the elephant in the room for a while.
 

HriniakPosterChild

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Is this really that different than in the past? I didn't get to watch most of the 1986 World Series as an 8 year old because of late start times, and distinctly remember my Dad coming to wake me up to watch the end of Game 6 when he thought the Sox were going to win and I think it was something like 11 o'clock? Didn't effect my adult baseball viewership any.
It became “normal” in the age of Bowie Kuhn. MJ alluded to the Golden Age in his post, and if you’ve read enough about the travails of the Brooklyn Dodgers, you’d have internalized the stories of sneaking a transistor radio to school to surreptitiously listen to the Dodgers/Yanks games under the watchful eyes of your teacher the nun. She knew what you were getting away with, but she loved the Dodgers, too.

TLDR: Move west if you dislike the late start times so much.
 

The Gray Eagle

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One difference from the past is that the games move slower, so a kid now can watch 2 or 3 slow-paced innings before bedtime, instead of 5 fast-paced ones. Watching a smaller portion of the game played at a slower pace leaves kids less interested in who won.

And as a parent, I'd be far more likely to let my kid stay up for another couple innings if it was to see the 8th and 9th instead of the 5th and 6th. And my son doesn't even bother asking to if he can stay up to see the end, he knows the game won't end until hours after he is asleep.

Another probably bigger one is that when I was a kid, postseason games on Saturdays and Sundays would be day games, so I could watch every inning I wanted to, no problem. Now they start at about 8:30 PM on those nights. If they even started weekend games at 6 PM ET now, a lot more young people could watch the whole game, instead of a couple innings.

I don't understand the idea that it's better to have to miss the end of the games, rather than the beginning. That is completely opposite to how I see it.
 

soxin6

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The fact that the LCS were on TBS and FS1 is pathetic, but it seems to be the trend that playoff semifinals (and in the NHL case some of the cup finals) on cable.

I am fortunate enough to live on the west coast, so these times allow people like me to get home and watch the game. The game that Russo was complaining about ended at almost 11:30 here in CA, which isn't too late but many Dodger fans had already gone to bed.

The 8PM start time in the East could be a nightmare for game 3 of the WS if the Dodgers advance. Getting to Dodger Stadium is tough, but getting there for a 5 PM start on a Friday will be nearly impossible.
 

Marceline

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Limit between innings commercial breaks to 2 minutes (it's been 3 minutes during the postseason) and institute a 15 second pitch clock. Start the games at 7:30 eastern. Done by 10:00-10:30.
 

brs3

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The primetime ad dollars drive the start times, so I am not holding my breath for any changes, but the simplest way to fix this is follow the same start times as the home team's regular season start times. Multiple games during the DS, stagger with 405 starts. If the commercial breaks are 2 minutes for the regular season, they should be 2 minutes for the postseason...but again, money talks, so we're kind of shouting at clouds. I don't think kids are the target for MLB, anyway. I didn't become cognizant of baseball as a serious fan until I was 16, when bedtime didn't matter. I think that's probably preferred by MLB from a marketing perspective.
 

jon abbey

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4 PM local time starts are terrible for actual baseball, you end up with shadows between the mound and the plate fucking up half the game.

In a perfect world, postseason games would all be 7 PM local time starts on the station/s that televised those teams all year with the hometown announcers, overlapping with each other when needed, but this is far from a perfect world.
 

snowmanny

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It became “normal” in the age of Bowie Kuhn. MJ alluded to the Golden Age in his post, and if you’ve read enough about the travails of the Brooklyn Dodgers, you’d have internalized the stories of sneaking a transistor radio to school to surreptitiously listen to the Dodgers/Yanks games under the watchful eyes of your teacher the nun. She knew what you were getting away with, but she loved the Dodgers, too.

TLDR: Move west if you dislike the late start times so much.
These late start times are pushing back Sprowl's aperitif a half-hour!

Honestly I can barely stand it. The later start times coupled with the extra pitching changes and the super-deliberate at-bats - by both the thrower and the hitter - make the whole thing exhausting. And yes, it is unfair to kids. And I didn't watch the link but I heard some of Russo talking about this and he's right that it is notable that NFL playoff games never have this issue; it makes MLB look like a second-level sport. Start East Coast games by 7:30 and have Wakefield and Buehrle start them all.
 
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patoaflac

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15 second clock, 2 minute ads and compensate it with ad text on the screen after an out, send signals to pitchers and catchers from the dugout via a remote to an earphone. Nine inning games won’t last 5 hours. And yes star games at 7 ET.
 

lapa

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Apr 20, 2018
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The idea that a game should start in the middle of the work day is idiotic. Yeah, it sucks that games end late, but starting games like he suggests in the middle of the day on a Thursday is something only a person who doesn't have a real job thinks is smart.
The weekend games have tended to be on at 7 even 8pm as well
Also 6pm vs 8pm on weekdays would make a big difference
 

lapa

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While the naysayers (and dads) can position the late starts as evil baseball barons chasing the almighty dollar, it’s also true they’re just trying to get the games seen by the most possible people. More people = more ratings = more revenue... but more people is a good thing too.

I totally empathize with all the dads — my little guy never forgave him for making him go to bed at 11 on a school night in 2004 when he was 9. But folks in further west time zones also shouldn’t have to sacrifice work days to follow their home teams.
That’s borderline child abuse you should be leery of posting this online ;)
 

rymflaherty

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Agree on the start times, most of all the 8:39 or whatever it was for Game 4.
I know they don’t want to start too early, so a 7-7:30 (somewhere in there) seems like a realistic solution.

As for the cord cutting - It’s easier to find a game on FS1/TBS on a streaming cable alternative like PlayStation Vue than on a live local cable channel. The optics of being in those channels is worse than the actuality. At least from my experience that portion of the argument sounds like someone older complaining about something they don’t understand.
 
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dhappy42

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Not an issue anymore and I don’t know if this has been mentioned, but staggering the times for the AL and NL games seems kind of dumb to me. Even ratings-wise.

I’d think the upside — the number of hard-core baseball fans who watch both games — is much smaller than the downside — the number of viewers lost because the day game starts at 4pm and the night game goes past midnight.

But that’s assuming the goal is to maximize total viewership (which should be the MLB’s goal.) It isn’t. Instead it’s for each network to maximize the viewership of its games. So although starting both the AL and NL games at the same time, in primetime, might increase total viewership, and total ad revenue, the network with the less popular series or showing a blowout game on any given night would lose out.

It’d be relatively easy for the MLB to fix, though, to make the TV times more fan-friendly and still maximize viewership and ad revenue for the networks. They’d have to care more about the fans and future fans, though, and not simply the number written on the TV license checks.
 

charlieoscar

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Of course, you don't have to go that far back to see when the World Series went to all night games--beginning with Game 6 of the 1987 series. The first night game in the World Series was Game 4 of the 1971 series. Look at regular season games: in 1960, about 2/3-rds of the Red Sox home games (51 of 77) were day games; the Cubs didn't have night games until 8/9/1988.

The biggest problem today is the length of games; I don't want to see the Red Sox play games on the West Coast that last 4+ hours. But what are you going to do...7 p.m. in L.A. is 10 p.m. on this coast. You can't delay broadcasts to coincide with the various time zones (among other things, the gambling industry would be unhappy). Do you want to have a stadium in the Central Time Zone for all post-season games? I don't think so and MLB clubs and players and fans won't, either. MLB has to make serious rules controlling the pace of play, and strongly enforce them, to get the average game time back to acceptable levels instead of silly things like waiving intentional walks to first. As one who has followed baseball games and statistics for a long, long time, I don't want to see rules changes (7-inning games, placing a runner on 2nd at the start of extra innings, and similar things) I see suggested nowadays). Maybe if you have only been watching the game for a few years it doesn't matter to you but it seems that baseball is still more of an old(er) person's game.
 

Dehere

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Some of you might remember that in 1995 MLB tried regionalizing playoff games in primetime on broadcast networks. The idea was that all fans would be able to see the most relevant game to their area at a reasonable time. What happened instead was that sportswriters went nuts that fans in New York, for example, couldn't see both the Yankees game and the Indians game. The idea turned into an absolute PR debacle, and this being the first postseason after the strike MLB was even more sensitive to criticism than usual. The next year MLB went back to giving each playoff game its own national window and they've never looked back. It's an idea that has possibly outlived its usefulness. It leads to fans of smaller market teams getting three 1pm DS games, or east coast fans getting a 10p playoff game at a west coast site. Would it be easier if games went head to head on separate national networks, particularly games that aren't in the same league? It might be. It would be a really challenging idea to sell. The 1995 experience still stings.

The fact that an MLB playoff series can match cities that are three time zones apart is also obviously really challenging. What's the right start time for a Braves-Dodgers playoff game? What's the right time for that game if there's also a Sox-Yankees game on the same day that obviously has more national interest? MLB is the only league that has multi-game playoff series that isn't aligned into eastern and western conferences. A dramatic realignment in which one league essentially became the eastern league and the other the western league would fix a lot of this problem (it would also mean a lot less travel for teams and fewer regular season road games in a bad time zone for fans at home) but do fans really want that? That's a lot of tradition to do away with.

My job touches this process a little bit so this is an annual puzzle for me. If you're really interested in this stuff, sit down and do a mock postseason schedule, knowing that each game must be in its own window (you can have some overlap on the DS day where there are four games) and that you're trying to maximize overall viewership. You'd probably find that unless you do away with the stand-alone windows or realign the entire league it's pretty difficult to schedule it much differently than it's currently scheduled.
 

Lose Remerswaal

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They have to do something about replay. It usually takes way too long. Limit it to one minute. If they haven't overturned it in that time, it's inconclusive and the call stands.
If there are three replays in a game (and there usually aren’t) and they each take three minutes that’s only nine extra minutes.

It isn’t replay that is to blame.
 

Light-Tower-Power

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What happened to banning guys from stepping out of the box after every pitch? It seems like they enforced it for a year and then forgot about it. These playoffs have been an unmitigated disaster pace-wise. Catchers are throwing down a million signs before every pitch, guys are constantly stepping off because they can't read them, and there has been an epidemic of cross ups. Couple that with batters constantly stepping out and even low scoring games are going 4 hours at a minimum. I've never been very keen on the idea of a pitch clock but after watching this postseason I'm coming around on it. The games aren't unwatchable but I think they're trending that way.
 

tims4wins

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While the naysayers (and dads) can position the late starts as evil baseball barons chasing the almighty dollar, it’s also true they’re just trying to get the games seen by the most possible people. More people = more ratings = more revenue... but more people is a good thing too.

I totally empathize with all the dads — my little guy never forgave him for making him go to bed at 11 on a school night in 2004 when he was 9. But folks in further west time zones also shouldn’t have to sacrifice work days to follow their home teams.
Sacrificing a couple hours of work day seems way more practical than having to stay up until past 1 am and being a zombie the next day. I mean think about it. If games start at 7pm ET, at least west coasters can work until 3p local time or later and still catch the entire game. East coasters get maybe 5 hours of sleep and their work days go to shit.
 

Cellar-Door

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The weekend games have tended to be on at 7 even 8pm as well
Also 6pm vs 8pm on weekdays would make a big difference
Weekend is different (though there it's probably a competition issue), but these are national games... 6pm is 3pm on the West Coast including the by far largest state in the nation. No national game is going to start before 8pm EST, same reason the NFL starts at 8 and NBA, and every sport.
 

dhappy42

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Oct 27, 2013
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Some of you might remember that in 1995 MLB tried regionalizing playoff games in primetime on broadcast networks. The idea was that all fans would be able to see the most relevant game to their area at a reasonable time. What happened instead was that sportswriters went nuts that fans in New York, for example, couldn't see both the Yankees game and the Indians game. The idea turned into an absolute PR debacle, and this being the first postseason after the strike MLB was even more sensitive to criticism than usual. The next year MLB went back to giving each playoff game its own national window and they've never looked back. It's an idea that has possibly outlived its usefulness. It leads to fans of smaller market teams getting three 1pm DS games, or east coast fans getting a 10p playoff game at a west coast site. Would it be easier if games went head to head on separate national networks, particularly games that aren't in the same league? It might be. It would be a really challenging idea to sell. The 1995 experience still stings.

The fact that an MLB playoff series can match cities that are three time zones apart is also obviously really challenging. What's the right start time for a Braves-Dodgers playoff game? What's the right time for that game if there's also a Sox-Yankees game on the same day that obviously has more national interest? MLB is the only league that has multi-game playoff series that isn't aligned into eastern and western conferences. A dramatic realignment in which one league essentially became the eastern league and the other the western league would fix a lot of this problem (it would also mean a lot less travel for teams and fewer regular season road games in a bad time zone for fans at home) but do fans really want that? That's a lot of tradition to do away with.

My job touches this process a little bit so this is an annual puzzle for me. If you're really interested in this stuff, sit down and do a mock postseason schedule, knowing that each game must be in its own window (you can have some overlap on the DS day where there are four games) and that you're trying to maximize overall viewership. You'd probably find that unless you do away with the stand-alone windows or realign the entire league it's pretty difficult to schedule it much differently than it's currently scheduled.
Thanks for the “behind-the-scenes” insight into this problem. My son, a baseball nut/sports management major and I have been chewing this over from a MLB vs TV networks vs fans point-of-view, trying to come up with an answer that more-or-less satisfies everyone. Not sure there is one. I’m not surprised, though, that history-trumps-technology, i.e. that the sting of the 1995 experiment might be hampering a digital “two screen” fix.
 
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Bob Montgomerys Helmet Hat

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If there are three replays in a game (and there usually aren’t) and they each take three minutes that’s only nine extra minutes.

It isn’t replay that is to blame.
No, it isn't to blame, as it isn't just one thing. But it's an unnecessary waste of time, and every 10 minutes is significant.
 

Ale Xander

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Weekend is different (though there it's probably a competition issue), but these are national games... 6pm is 3pm on the West Coast including the by far largest state in the nation. No national game is going to start before 8pm EST, same reason the NFL starts at 8 and NBA, and every sport.
Super Bowl is at 6:20ET. CCG'S are 3 and 6:30ET IIRC. 75% of the early playoff games are 4:30ET or earlier and the late games are on Saturdays only.
Games 4 and 5 (weekend) should be earlier. Certainly game 5.

NBA games of the week (national) are 3:30ET, 12:30 PT
 

jon abbey

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Some of you might remember that in 1995 MLB tried regionalizing playoff games in primetime on broadcast networks. The idea was that all fans would be able to see the most relevant game to their area at a reasonable time. What happened instead was that sportswriters went nuts that fans in New York, for example, couldn't see both the Yankees game and the Indians game. The idea turned into an absolute PR debacle, and this being the first postseason after the strike MLB was even more sensitive to criticism than usual. The next year MLB went back to giving each playoff game its own national window and they've never looked back. It's an idea that has possibly outlived its usefulness. It leads to fans of smaller market teams getting three 1pm DS games, or east coast fans getting a 10p playoff game at a west coast site. Would it be easier if games went head to head on separate national networks, particularly games that aren't in the same league? It might be. It would be a really challenging idea to sell. The 1995 experience still stings.

The fact that an MLB playoff series can match cities that are three time zones apart is also obviously really challenging. What's the right start time for a Braves-Dodgers playoff game? What's the right time for that game if there's also a Sox-Yankees game on the same day that obviously has more national interest? MLB is the only league that has multi-game playoff series that isn't aligned into eastern and western conferences. A dramatic realignment in which one league essentially became the eastern league and the other the western league would fix a lot of this problem (it would also mean a lot less travel for teams and fewer regular season road games in a bad time zone for fans at home) but do fans really want that? That's a lot of tradition to do away with.

My job touches this process a little bit so this is an annual puzzle for me. If you're really interested in this stuff, sit down and do a mock postseason schedule, knowing that each game must be in its own window (you can have some overlap on the DS day where there are four games) and that you're trying to maximize overall viewership. You'd probably find that unless you do away with the stand-alone windows or realign the entire league it's pretty difficult to schedule it much differently than it's currently scheduled.
Good post, but they overlap NBA playoff games, and while admittedly there are more of those, it's maybe time to take another stab at overlapping MLB playoff games since it's been 20+ years since 1995.
 

jon abbey

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No, it isn't to blame, as it isn't just one thing. But it's an unnecessary waste of time, and every 10 minutes is significant.
Personally I'm glad they get the calls right (at least somewhat more often) but then again I am usually watching on DVR and I FF through replay delays.
 

wade boggs chicken dinner

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Thanks for the “behind-the-scenes” insight into this problem. My son, a baseball nut/sports management major and I have been chewing this over from a MLB vs TV networks vs fans point-of-view, trying to come up with an answer that more-or-less satisfies everyone. Not sure there is one. I’m not surprised, though, that history-trumps-technology, i.e. that the sting of the 1995 experiment might be hampering a digital “two screen” fix.
The only solution is for the games to be shorter. Routinely having 4 hour games isn't going to work for anyone. I know it's never going to happen but if I were MLB, I'd start trying 3 balls and 2 strikes in some winter league or something just to see how it works. But just like spending a day at the horse track used to be a special event but now is something few families have the desire to do, so is spending 4 hours watching a baseball game (more if you include pre- and post-game demands).
 

axx

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I seem to remember that the real reason is that the TV advertising rates is based upon the first hour. Start at 7 and you would lose some portion of the West Coast audience, even on the weekends. People on the East Coast go to bed by the fifth or sixth inning, nbd.
 

Marceline

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No, it isn't to blame, as it isn't just one thing. But it's an unnecessary waste of time, and every 10 minutes is significant.
17 3-minute commercial breaks (not even factoring in mid inning pitching changes) is 51 minutes. That's a major part of the problem right there.

Replay delay is less than manager coming out and arguing delay which is what we had before.

The time between pitches is absurd and the game desperately needs a pitch clock. I was watching many of the games delayed with dvr and using the 15 second skip button between each pitch, still had 5-10 seconds wait time before the next pitch.
 

dhappy42

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17 3-minute commercial breaks (not even factoring in mid inning pitching changes) is 51 minutes. That's a major part of the problem right there.

Replay delay is less than manager coming out and arguing delay which is what we had before.

The time between pitches is absurd and the game desperately needs a pitch clock. I was watching many of the games delayed with dvr and using the 15 second skip button between each pitch, still had 5-10 seconds wait time before the next pitch.
The TV “time outs” between half innings eat up a huge chunk of time. MLB should make the TV broadcasters do what soccer broadcasters do all over the world, go to some kind of in-game advertising. There could still be between-inning ads, just not as long.
 

NDame616

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Does it being on these weird channels really matter? I'm in the process of cord cutting, with YouTube TV, and I haven't missed a game.

Most cord cutters have some version of some streaming services , no?
 

Papelbon's Poutine

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Does it being on these weird channels really matter? I'm in the process of cord cutting, with YouTube TV, and I haven't missed a game.

Most cord cutters have some version of some streaming services , no?
The streaming services like YouTube TV, PS Vue, etc, are still pretty new to the game. Most true cord cutters would probably use an over air antenna for something like this I think, to grab a local affiliate of a network and grab shows from a Hulu or Netflix. It seems like at least a slightly aggressive move for a league worried about ratings. Even the NFL paired with broadcast for Thursday night games (though that probably wasn’t their only motivation; probably combined with overhead).
 

Marceline

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I'm not sure I agree, any cord cutter interested in sports is going to already have one of the live TV streaming services that has those channels.

And if not you could even cycle through free trials on all of them for the month of October.
 

Papelbon's Poutine

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Point was that those services are pretty new to the cable game. I also don’t even really consider it ‘cord cutting’, it’s just a different delivery method, but that’s a semantics debate that isn’t relevant.

With Hulu and Netflix, were it not for live sports, I probably wouldn’t even have DirectTV Now, but setting up an antenna isn’t an option for me with my rental location and the tree canopy over it. That being said, I wouldn’t be paying for it for FS1; you’re right, I’d probably cycle through trials but if my team weren’t in it, I certainly wouldn’t go through the hassle.
 

Cellar-Door

Member
SoSH Member
Aug 1, 2006
34,645
Super Bowl is at 6:20ET. CCG'S are 3 and 6:30ET IIRC. 75% of the early playoff games are 4:30ET or earlier and the late games are on Saturdays only.
Games 4 and 5 (weekend) should be earlier. Certainly game 5.

NBA games of the week (national) are 3:30ET, 12:30 PT
You just listed all weekend games... in response to a post about weekday games.
 

Spacemans Bong

chapeau rose
SoSH Member
Make the goddamn games go quicker, simple as that. The pitch clock is long overdue, as are changes to eradicate the takeover of the game by relievers. No one pays a ticket to see LOOGYs shuffled in and out. MLB needs to realize the product is people playing baseball, not them not playing baseball. I’d say that goes for people striking out too, 380-400 pitch 9 inning games with 5-6 runs scored is not optimal.

There’s been four World Series games this decade played in under 3 hours. In the 70s and 80s, that was routine. Even in the early 2000s, most World Series games were played in around 3 hours, maybe 3:10. You do that and the East Coast can watch, and people aren’t bored.