Maybe I'm off here but I don't think it's much of a reach at all? Richard Sherman has been a vocal critic of Thursday Night Football in particular and wrote a rather detailed article about it which was published on The Players Tribune - specifically calling out the issue of player safety on short weeks repeatedly calling it exploitation by the NFL, noting J.J. Watt re-injured himself on a short week on Thursday Night Football. So to see him six years later making some cash off of this thing he had previously deemed unsafe is kind of eh...It's not like he's a player who dropped a quip about not liking TNF to a reporter after a tough week - dude wrote and published an article on it blasting the league for the decision. IMO he was right then.Stupid take and this guy knows it. Reaching real far to talk shit on a dude.
Do I blame him? No. The NFL is a league of short memories and Richard Sherman not taking the chance to jump to a national level now means he might not ever be able to and he can be a voice for player issues and concerns from that area - he was mad last night from the tiny bit I saw and can carry that energy. But I also don't think it's a huge reach - any other notable figure who made bones on railing against x only to work for x would get a side eye. If Bernie Sanders retired from politics to go work for United Healthcare or Kyrie started selling working for Moderna people would probably give a similar reaction.
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